Monitoring & Evaluating Marketing Comm

Monitoring and evaluating marketing communications is a difficult process with imprecise outcomes. Critically review this statement for both on-line and off-line campaigns, making reference to appropriate theory, the organisation and tools previously selected. Innocent: Campaign regarding â€Å"Veg Pots† Monitoring and evaluating are different but complementary functions, which mutually reinforce one another. Monitoring is an enduring function that uses the systematic collection of data on specified indicators to provide management and the main stakeholders of an on-going development intervention.Evaluation is the systematic and objective assessment of a continuing or completed project, programme or policy, (Third International Roundtable, 2007). Monitoring and evaluating marketing communications can be a difficult process as there are no real metrics for measuring advertisements within a campaign, advertising is not seen as a scientific or mathematical process and therefore e valuating the effectiveness of the campaign holistically can be made challenging.A wide range of criteria could be used by Innocent to monitor effectiveness of the Veg Pot campaign, ranging from awareness or advertising through absorption of product message and other intermediate factors to sales, the closer the sales figures are the better. Innocent Veg Pots offline/online campaign is filled with mixed-media tools, the differences in the way different mediums work can mean that they complement one another, in a mixed-media campaign each enriches what the other conveys.Magazine ads can communicate additional ideas, and also make the television advertising work harder; billboards can result in awareness and responses’ resulting on online hits, what this shows is that monitoring but also evaluating can be done not statistically but making consumers aware of the full product campaign through all mediums. Pelsmacker et al (2004) demonstrates with the use of figure 1. 1 different tests and research how monitoring and evaluating advertising campaigns can work. Figure 1. below illustrates the advertising planning process by stages, different advertising research methods can be adopted at certain points in the planning process. Innocent’s Veg Pot campaign can work in accordance with this model, at the different planning processes Innocent can carry out the research/tests as appropriate in order to efficiently improve decision making in each process and successfully move on to the next stage knowing that previous stages are fully completed and justifiable reasoning can be made as to why the next stage was then carried forward in the planning process.The pre- test is an evaluation method but can be seen as a monitoring method in assessing whether the campaign at that time matches to the expectations of the set objectives for the campaign, objectives should be measurable in order to quantify the effectiveness of the marketing communications (Ouwersloot and Duncan, 2007), the post-test could then help evaluate how well the advertising has been, through typical methods as recall or recognition analysis as suggested by Pickton and Broderick (2005) but have been criticised for association with several methodological problems by Singh et al,(1988 pp72-80).Figure 1. 1: Stages in the development of an advertising campaign and the role of advertising and advertising research Figure 1. 2 below shows the objectives of a pre-test, they could help to monitor if the set objectives are going to be met but also the pre-tests could be carried out to see whether the created adverts for the campaign are effective from the consumers perspective this may then allow Innocent to be efficient with time and money as they have already spent a lot previously promoting the Veg Pots which have been around since 2008, (Leahul, 2008).Figure 1. 2: Objectives of a Pre-Test Monitoring website behaviour has been made easier through advances in technology over the year s, web servers automatically collect data of visitors of whom visit websites Nielsen data are one firm who analyse these views with the help of cookies it allows experts to see consumers who revisit the website or where they go after leaving the advert they had just been exposed to on a certain website which helps evaluation of effectiveness of online adverts.Viewing of television commercials tends to be relatively passive, whereas exposure to magazines is more active. The process of scanning the pages means constantly taking decisions, with relatively high attention, and this active selection is maintained throughout the reading of the issue. Typically, all or almost all of the pages of a magazine are opened, (Consterdine, 2000).Reading a magazine requires more mental engagement than viewing television, magazines are purchased voluntarily and purchased based on interest so it is likely that the consumer is to actively seek out information from that magazine, television which is ano ther of Innocents chosen mediums can however engage with more of the senses than magazines, visual stories can be formed and viewed, jingles and catchy music can be a form of retrieval cues whilst the consumer is shopping.Monitoring television can be done by investigating how many people were watching during that advert break, monitoring magazines could be done by issues sold; evaluating the effectiveness of the ad can be seen through sales after exposure, however it cannot be stated that the increase in sales is because of the adverts it could be through desirability of product and the attractiveness of the offer it has along with it.Monitoring campaigns as Innocent’s mixed media one has proven to have its difficulties but shown to be reduced by Pelsmacker et al (2004) work of test marketing, evaluating the campaign is not any easier as there are many challenges in the way. Post-testing is one possible solution to evaluating the campaign communication effectiveness.Post-test ing is carried out after an advert has been exposed to the target market the post-test hopes to find if the advert exposed has generated demand and increase sales figures. Post-test areas include media evaluation, sales affect, message content & design of the marketing communication and lastly the effect of that marketing communication on awareness, attitude, purchase intention, claimed purchase behaviour and the like, (Pickton and Broderick, 2005 and Pavlou and Stewart, 2000).Pelsmacker et al (2004) found that recognition tests which consist of ‘evaluation of message content on the basis of an awareness of the marketing communication, (Pickton and Broderick, 2005) are better than recall tests which are an ‘evaluation of message content on the basis of aided or unaided recollection of the stimulus material’ (Pickton and Broderick, 2005), in measuring ad effectiveness if this is the case then Innocent could use recognition tests to evaluate the campaign of the Veg Pots however Singh et al (1988) suggested that recall and recognition tests have methodological problems in both broadcast media and print media Pelsmacker et al (2004) did also find that in recognition tests consumers can lie or guess creating erroneous results, single ads would be more difficult for a consumer to recognise or recall but similar ads that are part of a campaign will be more likely to recognised and recalled. Innocent is creating several different adverts all in line with each other to help consumers have the thought of Veg Pots in the top of their mind whilst they are shopping or just hungry. When monitoring and evaluating the effectiveness of mixed-media campaigns special care is necessary if attempting to isolate the contributions of each medium. Isolating the effect of an advertising campaign is not always obvious’ according to Pelsmacker et al (2004), if Innocent are to fulfil their objective of increasing family consumers and advertise that free Veg Pots are available to limited consumers, that may increase the demand of the Veg Pots but the question is, is the increase in demand attributable to the advertising efforts or the attractiveness of the offer, (Pelsmacker et al, 2004), because of this it makes it difficult to assess the effectiveness of the individual tools used within the campaign to see what contributions each tool has brought. In order to assess this issue Pickton and Broderick’s (2005) concept of assessing the whole campaign through integrated marketing seems a much more appropriate method to use than struggling to assess individual tools effectiveness used within a campaign. Campaign evaluation research focusses on the effectiveness of the whole campaign rather than just one ad in which a post-test does. Integrated marketing suggests it is irrelevant to assess the effects of a single ad the effects of the whole campaign should be carried out, (Pickton and Broderick, 2005) which is agreed upon by the workings of Pavlou and Stewart (2000). Almost half of all personal computers are in the same room as the television set, and simultaneous viewing of television and access to the Internet are common,’ (Cox 1998) what this means for Innocent is that their mixed-media tools for the Veg Pot campaign work in accordance with each other suggesting that one medium helps the other in generating more and more awareness, in a campaign like Innocents it is impossible to state that effectiveness of one medium is more useful or successful than the other as it may possibly be that one medium helps the other gain its credibility for example the television advert may direct the consumer to the website for more information which then offers information regarding vouchers in certain magazines therefore creating a triangular formation of connection between the campaign tools. Figure 1. 3: Continuum of integration . Figure 1. above illustrates that increasing levels of integration results in marketing com munications benefiting from synergy creating positive effects, this ties in with the work of Yeshin ( 2005) and Pelsmacker et al (2004) who stated integrated marketing is better than assessing the effects of one single medium which is irrelevant therefore the whole communications mix should be assessed, however Pickton and Broderick (2005) also state in their three levels of integration model (figure 1. 4) that not huge integration is needed like a military station just some integration is needed to keep a connection flowing through the hierarchy to avoid any communication failures. Figure 1. 4: Innocents new commercials that have been proposed to be created for the Veg Pot range is sure to not interest the entire audience the commercial is exposed to, Heath (2005, in Pickton and Boderick) said If the advert generates an interest for the person watching, that individual has more attention on the advert as it appeals to them compared to an individual watching the advert who does not have an interest in the product being advertised.The AIDA model could be an evaluation method that demonstrates how the appeal of the advert leads to purchasing of the Veg Pot as the awareness creates the interest then leading to desire ending in purchase, however the AIDA model has been discredited by Consterdine (2000) as to why consumers switch brands or select the brand because of an advert. There is now wide agreement that advertising works in different ways for different products in different situations, which doesn’t have to comply with the findings of the simplistic AIDA model. Unlike the findings of Pelsmacker et al (2004) and Pickton and Broderick (2005) who talk about evaluation of effectiveness being through tests, Ouwerloot and Duncan (2007) suggest that evaluation can be done through feedback in forms of interviews, meetings and general discussion not only internally but externally out of a company too, this then creates qualitative information for a company suc h as Innocent to use constructively.Speed, scope and scale of interactivity are what the mediums Innocent had for the Veg Pot campaign allowed. The degree of the success of the campaign can to an extent be evaluated through the mediums used. The internet can be used to fill out a questionnaire relating to the Veg Pots finding out whether consumers would purchase again, where and if they saw any of the campaign relating to the Veg Pots, television commercials can direct consumers to other more informative mediums, magazines can offer coupons when they are redeemed, billboards offer awareness, all these mediums combined can be evaluated not singularly though as found by Pelsmacker (2004), Pickton and Broderick, (2005) and Pavlou and Stewart (2000). Monitoring and evaluating marketing communications is a difficult process with imprecise outcomes’ this statements to an extent has been found to be true to an extent as many challenges are faced when monitoring and evaluating as the re are no real metrics to underpin the exact effectiveness of campaign communications it is hugely based upon perceived judgement and estimated predictions it is helped however through pre and post-tests yet through those tests it is still unclear the exact amount of people the campaign proved to be a success towards. Monitoring and evaluating marketing communications of Innocent can be difficult but hardship can be reduced through different methods, by examining the objectives of the campaign of the Veg Pots and seeing whether or not they had been reached can possibly answer the question ‘has the campaign been a success,’ but the actual monitoring of a campaign can be easier than evaluating a campaign, adverts that are singularly produced and not part of a campaign can be better evaluated and monitored as there will be no other influences or support with that particular advert.Saying that monitoring and evaluating can have imprecise outcomes is not generally true as st rategies and tactics are put in place throughout campaigns an outcome is always known as measureable objectives are put in place at the beginning therefore knowing in the mind where or what the end result should be. References Consterdine, G. (2000) ‘Magazine advertising effectiveness’. [Online] http://www. consterdine. com/report. asp? articleid=50 Cox, Beth (1998), â€Å"Report: TV, PC Get Equal Time,†Ã‚  Advertising Report Archives, InternetNews. com (November 17). De Pelsmacker, P. and Geuens, M. and Van den Bergh, J. (2004), Marketing Communications, Prentice Hall, Harlow Leahul, D. (2008) Innocent Tackles food with Veg Pot. Brand Republic [Online] [Accessed on 2nd April 2012] http://www. brandrepublic. com/news/844321/innocent-tackles-food-veg-pots/ Ouwersloot, H. nd Duncan, T. (2007) Integrated Marketing Communications, Mc-Graw Hill Pavlou, P. A. and Stewart, D. W. (2000) ‘Measuring the Effects and Effectiveness of Interactive Advertising. ’ J ournal of interactive advertising, 1(1) Pickton, D. and Broderick, A. (2005) Integrated Marketing Communications, Prentice Hall Singh, S. N et al (1988) ‘Recognition versus Recall as Measures of Television Commercial Third International Roundtable. (2007) Monitoring and Evaluation: Enhancing Development Results. Vietnam. [Online] [Accessed on 2nd April 2012] http://www. mfdr. org/rt3/Glance/Documents/E&M_final. pdf Yeshin, T. (2004) Advertising. Thompson London

Ethical Dilemmas Essay

Having a career in the human services field is one of the most rewarding jobs. It requires compassion, a sense of urgency and an overall desire to help others. But with the rewards the job comes with, it also does come with a handful of tough situations to come in contact with. As a human service worker, you many come across a range of clients from a family just needing assistance to a client in a life threatening situation. The importance of understanding these issues in depth and knowing how to execute the problems with the safety of the client in mind is crucial. Conchita is a twenty five year old female who has confided to her case worker that she is being sexually harassed by her classroom training instructor. Her case worker is indeed faced with a few dilemmas in Conchita’s case. As stated by the National Organization for Human Services, there are two statements that would apply to this case. Statement one which reads â€Å"human service professionals negotiate with clients the purpose, goals, and nature of the helping relationship prior to its onset as well as inform clients of the limitations of the proposed relationships (Ethical Standards, n.d.)† works directly with statement three. This statement reads â€Å"human service professionals protect the client’s right to privacy and confidentiality, except when such confidentiality would cause harm to the clients or others, when agency guidelines state otherwise, or under other stated conditions. Professionals inform client of the limits of confidentially prior to the onset of the helping relationship (Ethical Standards, n.d)†. These two statements would best suit this case due to the confidentially of Conchita’s case. Although the social worker has given her trust and privacy to Conchita, her health may be in imminent danger and therefore the confidentiality may have to be broken in order to better protect her. This all ties in with statement one because it states that as a professional you are to inform your clients that there are limits to the  social worker- client relationship. This step in the beginning stages of starting a case is extremely important for your client to understand that their health and safety matters and if need be, confidentiality will be broken to prevent further danger. In short, there are two possible solutions that come to mind when I see this case. The social worker can ignore protocol and ethical standards by respecting Conchita’s wishes and not reporting the situation; or he/she can inform Conchita on the importance of rectifying the situation, bringing the harassment to an end by filing a grievance, removing him from the classroom, and also giving her proper counseling to overcome the situation. In the end, the harassment needs to come to an end for the overall well-being of the client. If I was her case worker, I would remind her of the conversation we had when we first met. Confidentiality is very important, and I have agreed to protect her word unless I believe she is in danger. Sexual harassment can be detrimental to one’s well-being so I would have to report the inappropriate behaviors. Although it is not ethical to break confidentiality, it is legal (Mandell & Schram, 2012, pg. 516) and in the end it could save my clients from years of pain and suffering. Because it is legal and for the fact that there are legal protection such as privileged communication to support human service workers of having to open up about a situation that was promised to the client to be confidential, I would use these to my advantage to get Conchita help in her situation. Also, there may be more than one victim and by telling me what happened, Conchita may have helped others come forward. In Herman’s case, he shared with his counselor that he is no longer using controlled substances but he has recently sold some to a friend. His probation officer called his counselor to inquire about Herman and shared that he has some suspicion about Herman using and selling drugs again, and if so his parole will be revoked. When referring to the Ethical Standards for Human Service Professionals provided by the National Organization for Human Services, Herman’s situation would apply to statement three. â€Å"Human service professionals protect the right to privacy and confidentiality  except when such confidentially would cause harm to the client or others, when agency guidelines state otherwise, or under other state conditions. Professionals inform clients of the limits of confidentiality prior to the onset of the helping relationship (Ethical Standards, n.d)†. Privacy, defined as the right to be left alone (Mandell & Schram, 2012, pg. 522) is one thing that Herman believes he has to right to. Although Herman most likely confided in his counselor figuring he is protected by his right to privacy, he has put someone else’s life in danger by providing them with a drug. Also, being that he is on parole he has violated his parole order. I believe telling Herman’s parole officer would be completely unethical. Herman has confided in me because he knows that we have a confidentiality agreement and he trust me when it comes to telling me things that he normally wouldn’t tell someone. I would refer back to the ethical guidelines and read statement twenty seven which says â€Å"Human service professionals seek appropriate consultation and supervision to assist in decision-making when there are legal, ethical or other dilemmas (Ethical Standards, n.d)†. Herman’s act of selling drugs and being on parole is now touching on a legal matter, because he is not supposed to be participating in any illegal activities while on parole. I believe although it is unethical and would break the confidentiality between Herman and myself, I would tell his parole officer what he has expressed to me. He has sold drugs to a friend, which can cause harm and even result in death and more importantly he has broken the law. In the last case, Indira has admitted having sexual relations with a young man who is believed to have a sexually transmitted disease. She is extremely worried and does not know what to do but does not want to tell her parents what is going on. Indira is only fifteen years old, so to know she is a minor is very important in a case like this. Statement four of the Ethical Standards for Human Service Professionals is an important statement to remember for Indira’s case. â€Å"If it is suspected that danger or harm may occur to the client or to others as a result of a client’s behavior, the human service professional acts in an appropriate and professional manner to protect the safety of those individuals. This may involve seeking  consultation, supervision, and/or breaking the confidentially of the relationship (Ethical Standards, n.d)†. Sexually transmitted diseases are nothing to joke around about or to take lightly. As her counselor and for her being a minor, I would have to take my concerns to her parent or guardian in order to have her checked out by her doctor. Her overall health may be in danger if in fact she has had unprotected sex with someone who has a sexually transmitted disease. I would express my concern to Indira. Doing some research with Indira and educating her as to what the dangers are and what a sexually transmitted disease really is. Also, I would remind her of our confidentiality agreement and reinforce that if there are reasons for me to believe that she is in danger then I would need to call her parents or she would need to tell them herself. In the guidelines of Ethical Standards for Human Service Professionals in statement fifteen it states â€Å"human service professionals describe the effectiveness of programs, treatments, and/or techniques accurately†. This ethical standard would apply to me as the professional in Indira’s case because I would gather information on support groups, or specialty doctors to her parents in order to make sure she receives the proper care now and counseling or youth groups to support her, let her know she isn’t alone and how to be more cautious when it comes to sexual interactions in the future . The human service field can be extremely challenging at times. There will be many times that clients want to confide in you, they trust your privacy and confidentiality agreement and do tell you things they don’t just tell anyone. Some of these secrets are currently or will eventually cause harm to the client and may have legal bindings to break the privacy agreement that was made in the beginning of the counselor-client relationship. Using the National Organization for Human Service Professionals has given detailed guidelines on what is expected of and how to properly execute ethical dilemmas. References Mandell, B., & Schram, B. (2012). Understanding Legal Issues. In An Introduction to Human Services Policy and Practice. National Organization for Human Services. (n.d.). Retrieved March 1, 2015, from http://www.nationalhumanservices.org/index.php?option=com_content&view=article&id=43

Analysis Of Frankenstein And The Metamorphosis Essay -- Franz Ka

In this essay I will analyze both Mary Shelley’s Frankenstein and Franz Kafka’s The Metamorphosis and how they use similar techniques of inquisitive questioning and unjust rejection throughout their stories in order to show how two strange â€Å"monstrosities† try to come into a culture. For instance, how seeing Gregor’s reaction to his sudden transformation, in metamorphosis, where instead of shock at how unreasonable it is, he simply remarks at the new tendencies the transformation has come with. We can better see the purpose on why Frankenstein’s monster was so obsessed with trying to integrate itself into human society. While these details at first glance might seem to be nuances of a much bigger picture they hold great importance to these characters and how they develop as the reader will see in the rest of the essay to come. To begin, let’s give a short description of Mary Shelly’s Frankenstein, Frankenstein is the story of a scientist named Victor Frankenstein who successfully managed to create an artificial lifeform, made of sewn together body parts, and known only as the monster. Although, he did succeed in creating life the monster he created only served to disgust him. He abandons his creation to its own devices and although the monster is a kind gentle soul, the repeated rejections by society and his creator only cause it pain and eventually it lashes out, first by murdering Victor’s brother, than his best friend, and finally his wife. The creature however finds no solace in any of this for even though he has gained his revenge he also destroyed the only connection to society he ever had. The creature leaves society and travels towards the north pole, where victor per sues to his de... ... middle of paper ... ...to the idea of Frankenstein’s monster as a societal outcast, and something we can see emphasized in Gregor’s character as he becomes more and more estranged by his family. The monster on multiple occasions attempts to learn and be a part of human society and culture whether it have been with gentle family he spies on in the forest, where he learns to read, write and speak from overhearing lessons from Felix to Agatha, or the time when he dived into the lake to save a girl from drowning. That despite the fact that he is rejected by society he still feels a need to be a part of it. Similar to how even though the removal of furniture from Gregor’s room would have increased the amount he had to move around with and made it easier to allow his new bug like habits. It would also have removed some connection to his family, and may even have lead to him forgetting who he is.

TYPES OF TOPOLOGICAL SPACES AND THEIR INTERRELATIONSHIPS Research Paper

TYPES OF TOPOLOGICAL SPACES AND THEIR INTERRELATIONSHIPS - Research Paper Example Indeed, the nature is chaotic and therefore the ‘good mathematics’ is not always sufficient. Topology is a branch of mathematics that deals with the study of spaces and shapes. Certainly, the human mind is suited for a two dimensional space. Consequently, it more difficult to study spaces of higher orders hence, the need to apply abstract tools. The beauty about mathematics is mathematicians avoid natural problems, instead they create and solve problems to represents the natural world. Therefore, much of the work done on topology is an artificial creation that resembles real world problem. Topology has significant applications in other branch of mathematics such as geometry and algebra. Major mathematical problems that can be solved using topology include continuity, connectedness, and  boundary. The interesting aspect of topology is not the development of mathematical solutions, but how different mathematician approach a topology problem. This has led to the developme nt of different topologies namely T1 – T4. This paper explores the different types of topology and their relationships. Definition 1.1. Let be a set and a collection of subsets of such that the following properties hold. I. The empty set and the space II. If , then III. If for , then The collection is referred to as a topology on and the pair is referred to as a topological space. ... However, this definition does not endow a topological space with ‘nice’ properties similar to those found in metric spaces. For example in a metric space, every convergent sequence always converges to a unique limit. However, this is not necessarily true in topological spaces. To recover these properties, we need to supply enough open sets to the space. Thus, separation axioms classify topological spaces according to their sufficiency in open sets. Definition 2.2. A topological space is called a T0- space if for every two distinct points there exist an open set such that i. p lies in U and q does not lie in U. ii. q lies in U and p does not lie in U. Definition 2.3. T1 (Frechet) A topological space is called a T1- space if for every pair of points there exists such that Definition 2.4. T2 (Hausdorff) A topological space is called a T2-space or Hausdorff if for every pair of points there exists open sets such that, and. Definition 2.5. T3 (Regular) A T1 is called a T3 or a regular space if for every point and a closed set with there exists open sets such that and and. Definition 2.6. T3  1/2 (Completely Regular or Tychonoff) A T1 – space is called completely regular or Tychnoff if for every point and a closed set with there exist a continuous function such that and. Definition 2.7. T4 (Normal) A T1 – space is a T4 space if for every pair of disjoint closed sets A and B , there exists open sets such that , and . Remark 2.1 All T1 spaces are T0 but the converse is not true The discreet topology is T0 but not T1 All completely regular spaces are also T3 Every metric space is T4 Theorem 2.1. In any Hausdorff space, sequences have at most one limit It follows that every finite set is a T2 space is

Perma-Wood, Interlock, and Lumon Assignment Example | Topics and Well Written Essays - 1500 words

Perma-Wood, Interlock, and Lumon - Assignment Example Perma-Wood has capitalized on renovation, repair and construction of wooden and glass structures targeting local customers who are either renovating or building new houses. Although the company has expressed its intention to go global, it has remained a local company since its launch 32 years ago. The organization had branded itself as a â€Å"client-oriented† organization that has remained and their service is based on the motto â€Å"our people† that is designed to mean that the organization’s employees are all geared towards â€Å"customer service† (PermaWood.com, 2013). The organization has used media industry to market its products in the famous â€Å"Steven and Chris† television program. In its marketing strategy, the company has featured quality production for its clients by the use of some its beautiful works in the media advertisement. Since the establishment of the â€Å"Wood First Movement† in Canada, the market has gained a lot of new entrants and competition has greatly increased in the wood services industry (Veniez, 2013). One of the major competitors of Perma-wood is the Black Forest Wood Company that has become a market leader in the industry. The organization has capitalized on unique quality products including the use of glass materials that has attracted most its customers and consequently generated a higher demand. This seems to be the main strategy that this company has utilized to resist competition and to survive in the industry. Although the force of competition in the market is still growing, the company seems to be moving forward through customer satisfaction strategy. A SWOT analysis of the Perma wood indicates that the organization has numerous strengths that has seen it survive in the market. Its quality driven services, customer-satisfaction and good worker relations has assisted the organization to remain a strong investor. However, the organization has exhibited a lot of weakness in its innovation and international strategies that hindered the organization from expanding its market. These weaknesses have made the organization vulnerable to the severe force of competition that has threatened to push the organization out of the market. The only way the organization can survive in this market industry is by capitalizing on the opportunities that have been brought about by the establishment of the â€Å"wood first† movement. This movement advocates wood use in construction be increased, a trend that promises more customers in the wood industry (Veniez, 2013). In conclusion, Permawood is a company that has remained competitive in the market through good customer and employee relationship. Although the organization seems to have streamlined its internal environment, there is evidence that the external market forces such a competition are threatening the organization. To survive in this market, the organization has to capitalize on the high demand trends that are e xpected in the near future in this industry. References Veniez, D., (2013). Wood First Should Make Way For Canada First. Business Canada. Retrieved from: PermaWood.com, (2013). Permawood: About Us. Retrieved from: Lumon Incorporation

Enhancing quality and safety clinical practice in wards Thesis

Enhancing quality and safety clinical practice in wards - Thesis Example The expertise as well as experience of the nurse is also essential in dealing with the difficult situation and cases demanding critical care and preclusion of accidents. The safety of the patient is of utmost significance and therefore it becomes essential for the hospital management not to suffer with the downturn of experience and efficient nursing staff. Health care is the key to high-quality life, beneath the health care facilities safety of the patient dwells. Health care results portray the kind of care that has been provided and the extent of professional understanding for the quality care. According to Institute of Medicine (IOM), "patient safety is indistinguishable from the delivery of quality health care" (Aspden, 2004). Further, the level of health services in a given condition is directly proportional to the health outcomes. Harteloh (2003), revealed that "Quality [is] an optimal balance between possibilities realized and a framework of norms and values." The positive outcomes of quality health care encompass attainment of apposite personal care, manifestation or expression of health-supporting approach, health-associated eminence of living, judgment of the individual being appropriately cared for along with managing symptoms properly (Mitchell, 2004). In the present scenario, conceptual components of quality are given privilege as compared to other deliberate markers indicating that a profound safety in quality care, success of the care, patient focused approach, well-timed, proficient, unbiased and reasonable predisposition. Safety in health care is the underpinning parameter that leads to the assembly of all other aspect of quality care (Committee on the Quality of Health Care in America). Quality care is the most essential component of the health care. Quality care encompass the patient safety which is the most imperative of all the components of the health care facility. Considering the

Schizophrenia Essay Example | Topics and Well Written Essays - 1250 words - 1

Schizophrenia - Essay Example What sets the two forms of schizophrenia apart is that the person who is diagnosed with paranoid schizophrenia believes themselves to be wanted or hunted, usually by the voices that they hear in their head or the people that they believe they can see. They develop schizophrenia as well as paranoia. Schizophrenia affects at least one per cent of Americans, with the majority of them being teenagers or young adults. Schizophrenia is most common in people during their late adolescence until their mid-twenties if they are men and their late twenties if they are female. The chance of getting schizophrenia is equal between gender and ethnic groups. Schizophrenia is also a disease that can be passed down from someone who already has the disease, or has had it. This can be done genetically, or if someone, especially a child, is subjected for great lengths of time to someone who has schizophrenia. A person is more likely to get the disease themselves if they are related, even distantly, to someone who has already had it. As there is no real definable cause of schizophrenia, it is difficult to predict if somebody will get it. People are often misdiagnosed due to the lack of understanding that comes with schizophrenia; there have been many cases when someone has been diagnosed, come to later find out that it was something unrelated to schizophrenia. It is a very shaky disease to diagnose properly. With all types of schizophrenia, the majority of the symptoms remain the same. There are only one or two striking differences that set the different branches apart from each other. There are considered to be three branches of symptoms, which are positive, negative, and cognitive. Positive symptoms are considered to be the obvious behaviors that are not normal to a healthy person. These symptoms are easy to spot and are easiest to treat. Positive symptoms include unusual thoughts, hallucinations, and delusions. They are symptoms that verbally and visually pull a person

Sports Essay Example | Topics and Well Written Essays - 500 words - 1

Sports - Essay Example This is due to the twin hazard posed by them – that toward pedestrian passersby and that toward themselves. Indeed, statistics of Hotrod accidents during this time bears out the high number of casualties (some of which fatal) that the sport engendered. In my view, the documentary underplays this dark side of drag racing. If the annals of the sport’s history are anything to go by, there is even a degree of glorification of extreme risk-taking and an implied reverence for martyrdom. Indeed, some of the early pioneers of the sport lost their lives during the race. The film illustrates succinctly how drag racing set the foundation for later day car-related sports. Formula 1, which has a world-wide following today, can trace its roots to drag racing. Although Formula 1 is much grander in scale and more technologically advanced, it succeeds for the same reasons of thrill, adrenaline and competition that hotroding represented. But the journey from rudimentary racing experiments in the 1940s to the high-tech spectacle of the Formula 1 is a long and arduous one. It involved plenty of sacrifice from numerous people. The early leaders of AHRF deserve special mention in this regard, for it is their vision and persistence that has developed the sport to what it is today. I look at the phenomena of greater commercialization of drag racing from two angles. In one way, the sponsorship of big corporate names brought respectability and improved safety standards for the sport. On the other side, individual ingenuity, which was the hallmark of early hotroders was compromised. In other words, the systematization and scientific approach to competition took away some of its old charm. While speed, thrill and pretty girls all generate consumer interest in the sport, its dependence on fossil fuel raises some ethical questions. In the documentary, this major issue is totally ignored. This makes the film come across as a promotion

Study Skills - Methods of studing Coursework Example | Topics and Well Written Essays - 500 words

Study Skills - Methods of studing - Coursework Example One aim and objective that I have set for working on this assignment is that I will make sure I cover all of the details of this study. Secondly, I must make sure that I write the study to the best of my ability, keeping it free of errors and see to it that it conveys the correct data. Finally, I must see to it that I use technical language fluently, and I must use it properly. If I follow all three of these aims and objectives for this particular assignment, it is certain that I will have a good mark on it. the second assignment that I have set aims and objectives for is the project that involves me writing a report for the Somerset Park Hotel. Like the above assignment, there are three aims and objectives that I will want to follow to insure that I do my assignment to the best of my ability. One aim and objective that I will need to apply is that I will see to it that I factor in all of the costs of the hotel project, so as to give an accurate assessment of what will need to be spent to keep the hotel going. The second aim and objective that I will need to apply to the completion of this assignment is that I will need to see to it that I write in a way that is easy to understand, while also making sure that the language flows and that what I write is grammatically correct. And finally, I will see to it that I completely analyze the study of the hotel, so I can have all of the pertinent details and will construct the report well. Then there is the assignment where I am to show that I have a basic understanding of HTML, and to prove this, I am to design a web site to demonstrate the skills that I have thus far. For this assignment, there are three aims and objectives that I have set to insure that I do the assignment correctly, completely, and produce high quality work. One aim and objective that I have set forth is to make sure I am using

Traditional Practice of Buddism in Asia Essay Example | Topics and Well Written Essays - 1500 words

Traditional Practice of Buddism in Asia - Essay Example Thesis statement: The contrast study proves that Buddhism practiced by contemporary Americans and traditional practices of Buddhism in Asia are different due to the difference in the role of women in religious matters, difference between text-based and meditation-centered practice, difference between traditional and reinterpreted Buddhism, and cultural differences (special references to American and Asian Buddhist practices). Buddhism practiced by contemporary Americans Buddhism practiced by contemporary Americans is a hybrid variety of Chinese, Japanese, Tibetan, Cambodian, Thai and Burmese Buddhist traditions. Seager made clear that â€Å"There are many forms of American Buddhism and many different Buddhist rituals, most of which have their origins in Asia but are being transplanted and adapted to the United States† (4). Besides, trade and commerce played an important role in the spread of Buddhist practice in America. To be specific, the American merchant ship, namely †˜The Empress of China’ aiming to expand trade and commerce with China, reached Canton in the year 1784 and introduced Buddhism in America. In addition, the immigrants from China who happened to reach the mainland of America in 1820s spread Buddhist practices in America. The World parliament of Religions (Chicago, 1893) deeply influenced the spread of Japanese Buddhism in America. Later, the influx of Tibetan immigrants to America due to Chinese holocaust in Tibet introduced Tibetan Buddhist practice in America. The instability in the Asian nations like Laos and Thailand resulted in the large scale immigration of Asians to America. Besides, this resulted in the introduction of Theravada tradition of Buddhism in America. So, Buddhism practiced by contemporary Americans is not rigid but flexible. To be specific, the amalgamation of different Buddhist traditions deeply rooted in the Indian Buddhism is the foundation of the Buddhist practices in contemporary America. This helped the American Buddhism to accept the core elements of American culture. Traditional practice of Buddhism in Asia The traditional practice of Buddhism in Asia is based upon Gautama Buddha’s preaching. Within this context, Buddhism does not believe in the existence of the God. Instead, Buddhism proclaims that one can attain salvation or ‘moksha’ through mediation. The Buddhist philosophy or the teachings of Gautama Buddha is the core aspect of the traditional practice of Buddhism in Asia. Besides, the traditional practice of Buddhism in Asia is able to incorporate different cultural aspects. To be specific, the Indian Buddhism can be considered as an extension of Hinduism. For instance, most of the practices of Indian Buddhism are deeply rooted in the practices of Hinduism. The only difference is that Hinduism believes in the existence of God but Buddhism discards the same. Within this context, Buddhism accepted some elements of Hinduism and became popular beyond In dian context. This characteristic of assimilation was helpful for Buddhism to spread to the different parts of Asia. Swearer made clear that â€Å"Buddhist monks in Southeast Asia have taken leadership roles in causes that have led to both direct and indirect political consequences† (132). In China, Japan, Tibet and other Asian nations, Buddhism accepted

Womens Roles Then and Now Essay Example for Free

Womens Roles Then and Now Essay Abigail said she was born November 11, 1744 in Weymouth, Massachusetts to the Reverend William and Elizabeth Quincy Smith. She stated that she married John Adams on October 25, 1764 and they moved to Braintree, Massachusetts where she gave birth to six children. She cared for her children at the Braintree home while her husband was an accomplished lawyer. She was left largely alone for ten years during the American Revolution to run the household. Women running a family home were also running a family business. The family homes were centers of production; households often had to produce their own food, clothing, and many of their own supplies. Women were often in charge of coordinating and producing these materials and, thus, were an essential part of keeping the family alive and well. Catherine the Great said that she was born May 2, 1729 in Stettin, Prussia to Christian Augustus and his wife, Johanna Elizabeth of Holstein-Gottorp. She said her baptismal name was Sophia Augusta Frederica. In accordance with the custom then prevailing in German princely families, she was educated chiefly by French governesses and tutors. In 1744 she was taken to Russia, to become the fiancà © to the grand duke Peter, the nephew of the empress Elizabeth, and her recognized heir. They married on August 21, 1745 at St. Petersburg. Unlike Abigail, Catherine did not have to do the day to day chores of raising a family and running a home. She had servants to do that job. The historical status for women in general during the 18th century in America changed from the previous years. Married women’s lives revolved to a large extent around managing the household, a role which in many cases included partnership in running farms or home businesses. Even those women whose social standing afforded increased leisure took up spinning and other activities to replace imported goods. They prepared food for militia musters and made cartridges. War, when it came, touched everyone. Abigail stated that she joined her diplomat husband in Europe in 1784 where they spent eight months in Paris. In 1785, she filled the role of wife of the first U.S. minister to the Court of St. James in London. They returned in 1788 to a house known as the â€Å"Old House† in Quincy, Massachusetts which she set about vigorously enlarging and remodeling. When John was elected President of the United States, Abigail continued a formal pattern of entertaining. With the removal of the capital to Washington in 1800, she became the first â€Å"First Lady† to preside over the White House. She told Catherine that she took an active role in politics and policy. She was so politically active; her political opponents came to refer to her as â€Å"Mrs. President†. Catherine said that once she married her husband she set about winning the hearts of the Russian people. She learned the language of the people and made up her mind to do whatever had to be done, and to profess to believe whatever she was required to believe, in order to be qualified to wear the crown. Being raised in the Lutheran faith she declined the religious services of a Protestant pastor, and sent for an orthodox priest who had been appointed to instruct her in the Greek form of Christianity. On June 28th, 1744 she was into the Orthodox Church at Moscow, and was renamed Catherine Alexeyevna. Catherine was emphatically a sovereign and a politician who was in the last resort guided by the reason of state. Her foreign policy was as consistent as it could be considering the forces she had to content against. It was steadily aimed to secure the greatness and the safety of Russia. She stated that she loved her adopted country and had affection for her people. She incorporated Enlightenment ideas into her politics, commissioned art, and created s successful foreign policy. She also expanded the Russian Empire to the Black Sea by defeating the Ottoman Empire in two major wars. Catherine’s empire spanned over three continents: Europe, Asia, and part of North America. It stretched form the Arctic Ocean to the North, the Black Sea to the South, Alaska and the Pacific to the East, and the Baltic Sea to the West. She reformed the system by creating a legislative commission in 1767, introducing a system of local self-government in 1775, and issuing the Charter to the Nobility in 1785. Russia became the largest producer of iron, cast iron and copper. She had more than 200 factories and workshops. Industrial production had doubled the value of domestic and foreign trade tripled. Though she had mounted the throne by a military revolt and entered on great schemes of conquest, she never took an intelligent interest in her army. She neglected it in peace, allowed it to be shamefully administered in war, and could never be made to understand that it was not in her power to improvise generals out of her favorites. Each of the women had opinions on the role women should play in society during their lifetimes. Abigail told Catherine that she was an advocate of married women’s property rights and more opportunities for women, particularly in the field of education. Women, she believed, should not submit to laws not made in their interest, nor should they be content with the simple role of being companions to their husbands. She said that women should educate themselves and thus be recognized for their intellectual capabilities, so they could guide and influence the lives of their children and husbands. Abigail along with her husband believed that slavery was evil and a threat to the American democratic society. Catherine stated that she was kind to her servants, and was very fond of young children. She was rarely angry with people who merely contradicted her or failed to perform their service in her household. Her renowned toleration stopped short of allowing the dissenters to build chapels, and her passion for legislative reform grew cold when she found that she must begin by the emancipation of the serfs. She saw no reason to emancipate the serfs because there would be no one to do the work. Abigail Adams would greatly admire the current roles of women today. Condoleezza Rice, the first African-American woman to become the U.S. Secretary of State advising the leader of the world largest superpower, Hillary Rodham Clinton, a U.S. Senator for the state of New York and then the Secretary of State, and Sandra Day O’Connor, the first woman appointed to the U.S. Supreme Court. Catherine the Great would also greatly admire the current roles of women today. Indira Gandhi, the Prime Minister of India from 1966-1977. This was the highest position in the world’s most populous democracy and was especially significant for Indian women, who had traditionally been subservient to men. Benazir Bhutto, Prime Minister of Pakistan from 1988-1990 and 1993-1996, the first female leader of a Moslem country and Golda Meir, Prime Minister of Israel form 1969-1974. Both Abigail Adams and Catherine the Great would approve of the fact that women have the right to study and become doctors, lawyers, scientists and even politicians. No longer are women confined to the home raising children. Today’s modern woman has a home, works a full time job and takes care of her children and some even decide to continue their education. Women have come a long way since the beginning of time. Reference http://www.bookrags.com/printfriendly/?p=essaysu=2005/5/23/231755/036 http://ezinearticles.com/?How-the-role-of-Women-Has-Changesid=3602156 http://www.forbes.com/lists/2005/11/DFBA.html http://www.forbes.com/lists/2005/11/DZTZ.html http://www.forbes.com/lists/2005/11/MTNG.html http://www.123helpme.com/american-womens-changing-roles-in-society-view.asp?id=15 http://en.wikipedia.org/w/index.php?titlr=Abigail_Adamsprintable=yes http://fr.wikipedia.org/w/index.php?title=Catherine_11_de_Russieprintable=yes

Question Conservation of Energy Essay Example for Free

Question Conservation of Energy Essay Missy Diwater, the former platform diver for the Ringling Brothers Circus had a kinetic energy of 15 000 J just prior to hitting the bucket of water. If Missys mass is 50 kg, then what is her speed? Solution: According to energy conservation, the kinetic energy at the bottom of the dive (15,000J) is equal to her gravitational potential energy before the dive. We can use this fact to find her dive height: PE = mgh h = PE/mg = 15,000J / (50kg)(9. 81m/s? ) 31m (rounded) Her speed can also be found from energy conseration: E(final) = E(initial) 0. 5mv? = mgh v = v[2gh] = v[2(9. 81m/s? )(31m) = 25m/s 2. A 750-kg compact car moving at 100 km/hr has approximately 290 000 Joules of kinetic energy. What is the kinetic energy of the same car if it is moving at 50 km/hr? Solution: KE =v^ 2 (Kinetic Energy = speed ^2 If the speed is reduce by a factor of 2 (as in form 100 km/hr) then the KE will reduce by a factor 4. Thus,the new KE = 290 000 J / 4 KE = 72 500 J 3. A cart is loaded with a brick and pulled at constant speed along an inclined plane of an angle of 30o to the height of a seat-top. If the mass of the loaded cart is 3. 0 kg and the inclined distance of the seat top is 0. 45 meters, then what is the potential energy of the loaded cart at the height of the seat-top? Solution : PE = mgh PE = 3 kg x 10 m/s/s x 0. 45m PE = 13. 5 J 4. A 75kg trampoline artist jumps vertically downward from the top of a platform with a speed of 5m/s. How fast is he going as he lands on the trampoline 2m below? If the trampoline behaves like a spring of spring constant 5. 2E104 N/m, how far does he depress it? Soluiton : a) s = 1/2(u+v)t 2. 0m = 0. 5 * 5m/s * t 2. 0m = 10 * t t = 2. 0m/20 t = 0. 1s b) Hookes Law states F=kx x is the displacement of the spring (depression) F = Restoring force k = spring constant Rearrange. x = F/k What is the force upon hitting the trampoline? We have the mass so lets work out the acceleration. Acceleration = velocity/time Acceleration = 5/0. 1 = 50m/s^2 F=ma F = 75*50 = 3750N Substitute into Hookes Law x = 3750/(5. 2*10^4N-m) = 0. 072m of depression

Explore The Background To Change Affecting Pizza Hut Business Essay

Explore The Background To Change Affecting Pizza Hut Business Essay Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has subsidiary businesses and famous brands like KFC, Taco Bell, AW and Long John Silvers under one brand umbrella. It is the worlds largest pizza chain more than 13,000 restaurants across 97 countries. Pizza Hut increases his operations in last five years. In India,  Pizza Hut has  143 restaurants across 34 cities, including Delhi, Mumbai, Banglore, Chennai, Kolkata, Pune and Hyderabad. Great taste and quality, variety of pizzas and trademark dining experience have made it possible for the company to for double-digit growth and scale up its presence to its current size. With a 27 per cent market share of the eating-out market and over 70,000 footfalls per day across the country Pizza Hut started its business from India in 1996, and opened its first restaurant in Bangalore. Pizza Hut maintained significant growth and acquires a maximum share of pizza market and sustained growth rate of above 40 per cent per annum. Pizza Hut operates through 95 outlets across 24 cities in India which gave employment nearly 5000 people by the end of 2009. Pizza Hut invested about US$ 35 million in India so far through YUM! Corporate franchisee Brands Inc is the owner of worldwide chain of pizza outlets listed in Fortune 300 Company .Since 2008 it generated more than $36 million through sales. http://www.pizzahut.co.in/dinein/aboutpizzahut.php Task 1 Outcome: Explore the background to change affecting the organization Change can be implemented through various models such : Kotters eight step change model ADKAR Model Business process re-engineering Kotters eight step change model 1. Increase urgency inspire people to move guide and group them to make objectives real and relevant. 2. Build the guiding team Make the groups with the right people in right place with their appropriate skills and levels. 3. Get the vision right Arrange and make the team to establish a vision and strategy focus on creative aspects which is necessary to drive service and efficiency. 4. Communicate for buy-in Involve as many people possible for improve the work, exchange of information and communication between the essentials and give response if any needs from people. 5. Empower actions Processing to Remove obstacles, make promotive feedback and support from leaders and top management for reward and identify progress and achievements. 6. Create short-term wins Set objectives and aim which are easy to obtain in big size substantial work. Manageable numbers of initiatives. Finish current working functions and stages before starting new objective function. 7. Dont let up Promote the growth of the institution and relating work and encourage determination of ongoing change support and encourage ongoing progress which reports highlight obtained and big significant prospective work. 8. Make change stick Recruitment promotion and change of leaders which enforces the value of success. http://www.associatedcontent.com/article/237685/[emailprotected]_pg4.html?cat=3 ADKAR MODEL Change often brings high levels of stress and disturbance to people.ADKAR change method in the corporate world often eliminates many of the negative and harmful effects associated with new procedures. 1. Awareness. Gives benefits to all levels of staff and aware them about need of changes to the organization, changes for the sake of seldom is useful. Change is to apply for improvement of the business operation which helps to be competitive in market. This is very necessary for success. 2. Desire.  It is necessity that management responsible to encourage the desire of their employees to support and be active by participating in the prospective change in organization. 3. Knowledge. It is managements responsibility to provide the training and education to its employee change methods of the new procedures, and software. Sometime it is useless to do work in change environment without sufficient knowledge about the goals desired by organization. 4. Ability.  After getting a desired knowledge employee is involved needs to be given the training to achieve and set to new change to be made which affects successful for organization. 5. Reinforcement:- According to study it has proven that any person who perform and repeat the task continuously for 21 days, it will become a habit of that person whether it is good or bad for him. Reinforcing new habits of the employees improve the success of the change made. http://www.kellyservices.com/eprise/main/web/us/hr_manager/articles_aug08_akdarmodel Business Process reengineering Business process reengineering is a radical thinking of organizational process; this is a very fundamental consideration. This a fundamental and prime steps undertaken to enterprise resource planning implememtation.basically BPR analyses and suggests the structural changes to be made for organization. This identify very important because it helps organization should be customized and design itself to become ERP friendly. If organization is unable to stands with the external changes then the best way to manage is adopt the changes according to environment and apply the changes in it. Study has been proven that if any changes are imposed in organization then sudden changes are not all time works in proper way because the improper method applied to it. It need plan to apply it; this can be avoided by the use of BPR in practically. Davenport (1992) prescribes five approaches to BPR model which are follows: 1) Develop business vision and process objectives 2) Identify business process to be resigned 3) Understand and measure the existing processes 4) Identify Information Technology levers. 5) Design and build a prototype of the new processes (valuebased management, 2008) Pizza Hut has recently undergone a huge change to enhance the business and to give better service for customer; this is due to demand from the customers and improvement suggestion. According to responses Pizza Hut made some changes in their services some of them listed below. Franchise system: System adopted for store forcast, monitor performance, worker uses and food ordering and inventory management of business. One specific reason behind adopting this to apply technology and service better through management information system. Now these systems are supported by a skilled internal team to make sure customers get the best use from them. (A pizzahut fanchise, 2008) http://www.pizzahutfranchise.co.uk/html/technology.html. Leadership Style: In running business with standard models and ideology of leadership there was something missing about the importance of human beliefs they need some changes and they made it in practical life importance of the human heart in driving a companys human drive and path of success to inspirational motivation in change management situations. Real time performance reporting Development in technology which can monitor the progress of business anytime, anywhere via remote log-in functionality. Online recruitment system for the applicants and team members only who meet the minimum success criteria added to shortlist. Online training for managers and team members. Digital marketing including online and mobile handsets. http://www.pizzahutfranchise.co.uk/html/technology.html First of all let us understand the meaning of strategic intervention:-It is a technique of influencing element that is used to modify the existing elements of business process there are three standard strategic intervention methods namely. HR intervention Strategic leadership Team building HR intervention: There are different issues and procedures needed to run business organization and being success to achieve their goals. Human Resources comply with these procedures very well.they prepares organization guide for the managers, performance management, succession planning systems, and several other works for the betterment of organization. So HR intervention is always necessary, it stays the organization up to date with legal compliance. Strategic leadership: Strategic leadership involves managing through others, managing entire enterprise, making changes according to requirement. Managing human capital is very critical skills of strategic leader. Commercial innovation, and manage the knowledge is also major functional activity of the leader. Its very important to obtained a good strategic leadership for success of an organization. http://asso.nordnet.fr/adreg/Hitt%20et%20al%20strategic%20leadership.pdf Team Building: A team building can be defined as a group of people who collectively work towards a pre-defined goal utilizing experience and knowledge in an office helps to nourishes better and open communication between the employees themselves, it also makes fosters to develop the relation between employees and the higher management. It goes a long way in improving professional relation. Team building in the workplace significantly contributes towards  employee motivation  and building trust among the employees, thereby ensuring better productivity. http://www.buzzle.com/articles/team-building-in-the-workplace.html Human Resources intervention techniques I would recommend in introducing ` change: Since last five year we have seen drastic changes in other departments of Pizza Hut. Whatever the changes made it is working very well. Changes they adopt technology, leadership style and franchise system going well. This is internal part of the business which is basic and playing important role in upgrading the function of business. On the other side of business and decision making there would another change to be happening in Pizza Hut. Human Resources is major body of an organization i.e. Pizza Hut. HR is also responsible for other operations of business issues like training programmers, individual growth of employee. Career make progression path drive the culture of Pizza Hut. Finance and accounting is vital for Pizza Hut. But i personally think that they are giving much importance to their function because lack of decision making process, delaying in improper assessment of payment of employees, so there would be need for the change in the same. More than 13,000 thousand employees are working on weekly payroll system and 2000 are working on monthly basis, in present company is using bureau system. it need change to innovative technology for accessing the payment system. The functionality and flexibility of the new system would make simple and help for further improve the HR and payroll services which provide for all restaurant teams. After all Salaries is simply a payment for the supply of services to the company. Wouldnt HR be better off focusing on Employee Development and other training programmes, rather than dealing with errors in the payroll. Task 2: Outcome:- Understand Issues relating to strategic change in the organization a) Following some generic background relating to strategic change has been introduced in Pizza Hut which shown good improvement in companys progress. Here I also elaborate some functional areas which have changed it drastically. 1) Customer expectation: Fast food industry is growing day by day, and new varieties of food are coming in market. so the customers expectation are growing more and something different from other food companies. Food market is going global means international food tastes are available in many restaurants. So the variety of taste demands more from consumers. There is need to fulfill the customers expectation about the change. 2) Competitive edge: In global market there is always a competition among the food companies. Pizza hut also facing a tough competition. Dominos pizza is a major competitive player of pizza hut holds approximately 20% of market as compared to pizza hut is 46%.remaining market share is hold by small companies nearly about 32%. So planning and strategy is important to be competitive in market by making some different kind of variety pizzas, pastas etc. 3) New technologies: Sometimes only advertising is not the only way to sell the product, technology will definitely play important role. For pizza hut upgrading technology, advertisement through social networking websites, Online advertising, mobile marketing, sponsorships, tie up with local but popular brands, etc are technological ways to get marketed. Online advertising, mobile marketing, sponsorships, tie up with local but popular brands etc. need for change for better result. 4) Economic changes in market Every year there is a fixed budget to run the business including the extra money is given to them for flexible financial operation. But external environment are not remains constant, like economic policy of government, prices of commodities, increase in tax etc.it impacts the financial policy of business, pizza hut is direct customer oriented business so if the external forces or environment changes it directly effect on business so they need to change at that time. Drivers that motivated Pizza Hut to above consider Change as follows: Technological Advances Loss of markets Economics Technological Advances: To attract customers and to give him better and fast service it is necessary to adopt of technological changes, so it could help them to be competitive in global market. if we consider pizza hut there is good scope to introduce Online ordering system, discount E-coupons, Happy hours schemes etc.result of this new technology adoption pizza hut could get good response from customers, these technological advances will give satisfaction of good service to customers, instant service. Loss of markets In competitive market the business progress is reflect by their market share data. Loss and gain of market share is depends upon quality and service given to customers, so it is a very critical to obtain a market share and keep it progressive. Pizza hut is a competitive with dominos pizza, compare between them is at present pizza hut is holding approximately 46% and dominos 20%.this means dominos losses their market compare to pizza hut. So in business, market share is plays important role for prospective growth of business. Economics Every business organization having its own economic policy to run business in market. business economics is diversified towards market means external forces always impact internal structure of the economic policy of individual organization. Financial status, liquidity of funds etc are related to finance matters of company, demand and supply are integral part which depends upon the requirement from the external market, external forces such as economic downturns,policy,inflation and deflation in market, interest rate, are directly affect economy of business. If Pizza hut is doing their business so above economical factors effect on pricing of product increases in pizza prices due to cheese price increased. So above three are main drivers of change in business organization. 2.b) The main resources that pizza Hut needed for the implication are as follows: 1) The HR department: It has a desirable reputation and is a fully integrated part of the organization, playing a key role in most business decisions. HR supports the restaurants and the Restaurant supply chain where it is really needed. Pizza Hut made good improvement in human resource so ensure that 70% of all vacant positions are filled internally. Pizza hut also arrange annual achievement award programmes to employees who achieved special in current year. Fast-moving, sociable atmosphere keep by company to work friendly in workplace. If HR failed to respond to need for strategic change then it could be going difficult to handle the training programmes, supply change management system, decision making.so to give a better prospective to company then HR should not be failed work. 2) Information technology: Pizza hut shown its changes in IT department since 5 years. IT department doesnt just cover the RSC but its responsible for all the systems across more than 680 Restaurants. Company upgrade IT services which are looking at the process of bank reconciliations, maintaining infrastructure. IT reduces the work pressure and give more accurate service, so in pizza hut for customer satisfaction it plays very critical role because ordering the menus, online order coupon etc.are targeted online customers. If IT failed then it will directly impact on turnover of business. so IT must work regularly and perfectly. As a department were very dynamic and forward-thinking, driving change from the inside of the organization out. Whats more youll benefit from the long-term job security of working for a big global brand and enjoy a favorable work/life balance, without compromising on the sort of technical challenges that keep the job interesting. Task 3 Outcome: Develop systems for understanding and involving others in the process of change a) Key stakeholders Tricon global restaurants: TGR is a famous largest restaurants company with brand name Yum! based in Louisville, KY having restaurants with more than 36,000 restaurants in over 110 countries and territories and more than 1 million associates. Yum! Is got his position numbered #216 on the Fortune 500 List, with nearly $10 billion in revenue in 2009. Four of TGR restaurant brands   KFC,  Pizza Hut,  Taco Bell   these are the global player of the chicken, pizza, Mexican-style food and quick-service seafood categories. http://www.yum.com/company/ourbrands.asp Suppliers: Suppliers to pizza hut for the products like toppings, cheese,chicken will help to make the product more successful and give assurance that the product will not make a loss to company. Suppliers are always belief on pizza hut for making a good relationship between them. They is interdependent to each other. They have bound to give good business to each other in any circumstances. So supplier is also major stakeholder of pizza hut. Customer and public: Customers and the public the final major stakeholder of pizza hut because will be the ones that will buy and consume the product, every company design their product keep in mind to customers only. Not all stakeholders want the same thing. So besides industrial stakeholders or any other business organizational stakeholders are indirectly dependent upon consumers and customers. Proposed system to involve stakeholders in the process of change By taking a thread of above discussion about the stakeholders in Pizza Hut, like business organization, suppliers, customer and public. We are going to make a proposed system or any model to describe the involvement of above in the change of an organization. We have discussed Tricon Global Restaurants, suppliers, and customers as a public. So Pizza hut need to be any change in future for making any business strategy, company should consider above participants for decision making process. To expand or to make objective of company pizza hut to discuss all the ideas and matters regarding to funds within the corporate context to its business enterprise stakeholder i.e. TGR because this company invested a major money and gives financial support to pizza hut. So the concern about TGR is must for pizza hut. Secondly suppliers who give his best service by supplying cheese, pizza bases, toppings, paperroni etc. to make product like pizza and other variety products. Customers and public without it would not be possible to achieve success for any company because they are the final destination where any product gets consumed from the market. So public are crucial part of the business organizational change. Now we can interrelate the above categories in following manner Tricon: Financial support to pizza hut. Suppliers:-Immediate supply of cheese, cheesebase, supply on demand. Cutomers and public:-final destination of consumption. b) By considering the above factors which are involves in system change management also have some advantage and disadvantages described below. Advantages: 1) If Stakeholders is a business organization then good advantage is fund flow from such a stakeholders is always good on the other side they also have investor of another companies which will beneficial to make their business grow in market and wider range of objectives. 2) If the stakeholder is major stakeholder in company then his company personally incorporates in financial matters of investing company for getting better business in market. Disadvantages: 1) We know that supplier is a playing a key function in business but he is not only one to whom company liable to tie up for business. Pizza hut cant concentrate his function on suppliers to give specific business from him. and totally depend on demand from the external environment. 2) Pizza Hut business is running only upon consumers. Where they always have their likes and dislikes. taste and variety of foods, different menus, and special deal on menus are the main attraction of customers.if the pizza hut is able to give good service then it directly affects the profit of the business. 3.c) Change management strategy with the key stakeholders 1) Identify stakeholders: Stakeholders can be identify by making survey and ability of stakeholders to take stake in relative company, think of all the people who are affected by stakeholders work, who have influence and power over it. 2) Prioritize stakeholders: our company has a long list of people and organizations who affected by our companies work. May be some of them having a power to block or advance.and another one is they are interesting in our companies work. 3) Mapping profiles of stakeholders: Pizza Hut can map the profile of stakeholders in four categories: High power, interested people: these people our company must fully engage and make the good efforts to satisfy. High power, less interested people: Limit the work with these people to make them satisfied but not beyond their capacity. Low power, interested people: keep communicate with these people adequately and talk to them to ensure that no major issues are arising. These people are always be helpful and concerns about project work of investing company. Low power, less interested people: keep monitor these people but not exceed communication about certain limits. http://www.mindtools.com/pages/article/newPPM_07.htm ( Mind Tools Ltd, 1996-2011) d) Strategy for managing resistance to change is discussed as follows. 1) Open communication :- Pizza hut undergone changes in last five years, company needs more changes to be done in nearest future I would be started with open communication with employees ,workers, and other participants of business .first I would like to tell them why we need the changes? Then which change particularly they need and what are benefits for all peoples relating to it. Open communication always plays crucial role because with this we can exchange the information of both the sides and understand the opinions. so it is very good medium to managing resistance to change. 2) Involvement: I would like to discuss about the role of employees and worker in Change in pizza hut would also change their role and gives more responsibility and will increases the opportunities on achievement, also to give specification on involvement in decision making process that could motivate employees. 3) Feedback:- Getting feedback from the employees,subodianates is always important because it helps to understand their views and opinion about change happened in organization.So it would be a better way to managing resistance in change in organization. Task 4 a) I here chose McKinseys 7S model for implementing change of Pizza Hut: 1) Strategy:- Pizza hut strictly follows norms to attain the quality product for best operational strategy to attain the customer satisfaction namely C.H.A.M.P.S a) Cleaningness: Of all restaurants to give quality foods and serve better to customers. b) Hospitality: Good way of communication, respect and entertain customers. c) Accuracy: Serving food in time with accuracy and maintaining quality of taste. d) Maintenance: Handling of staff, relationship with customer, and servicing of equipments. e) Speed:- delivering food in time 2) Structure:- Consider an individual outlet as a business organization pizza hut design their management structure like support manager who manages the shift of working team member, deputy designed manager handling training of new recruits, deputy manager works for operational departs like profit and target business, restaurant general manager looks for the functioning of all finanve,orders,quality.etc 3) System:- The great thing about pizza hut is ,it is a business of franchises system, Delivery system is a major function of business and almost 20% of orders done by delivery mode.frinchises and head office staff work are closely together to achieve their objects. http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food-HYPERLINK http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food--catering/HYPERLINK http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food--catering/-catering/ 2010 What Franchise Magazine 4) Shared values:- Pizza hut have a special quality of organizational life. Cultures determine much of every transaction happens which is centralize across an organization. While managers are aware of their cultures, they are often unsure about how to influence.emlpoyees and each participants in pizza hut business respects the beliefs and principles of pizza hut. 5) Skills:- Pizza hut is always respecting the skilled employees, something innovative and different ideas are always welcome in pizza hut, new recruiters also get training to ensure and to put up their skills from knowledge to practicle life. 6) Style: Every menu of pizza hut has its unique style; they always try to make something different from other competitors recipe. Unique approach to customers attract with diff.styles adopt by pizza hut. 7)Staff: Pizza hut staff members always like to greet and serve the customers and preparing great food behind the scenes, team members are friendly, outgoing and eager to please. They are passionate and enthusiasms tic, they have ability to handle fast paced working environment. b) How would you implement one or more model(s) in your chosen organization, what improvements do you expect to achieve by implementing your chosen model(s), and how would you measure these? (AC: 4.2, 4.3) 4. b) Change Implementation Plan with Business Process Re-Engineering (BPR): Business process reengineering is a radical thinking of organizational process; this is a very fundamental consideration. BPR analyses and suggests the structural changes to be made for organization. Implementation of BPR in pizza hut explained below: Davenport (1992) prescribes five approaches to BPR model which are follows: 1) Develop business vision and process objectives: A vision of the Pizza hut after the change takes place; the school which provides high quality education with new technology and supports updated curriculum that helps to increase the ratio of university entrance exam success Pizza hut holding a great share in US and European market rest of these they want to dominant in china brands with profitable expansion. They have good plan to be the best at providing branded restaurant choice with multibranding. 2) Identify business process to be resigned Day by day competition being so strong in food servicing industry. There will be a threat of imitation products which will surely be a problem to be dealt with. So in future if other imitated products come in market then pizza hut will have to adjust or to find out variety of product to accommodate change in market. 3) Understand and measure the existing processes If we consider the promotions and marketing of pizza hut they may have to be bigger and better than the competition of nowadays, if think about product development the product may need to be altered to give it that little bit of competitive edge. Forexample stuffing the crust with cheese or giving a free topping with the purchase would help give Pizza Hut an edge over the competition. 4) Identify Information Technology levers. See pizza hut using IT since many years and changes has been made according to requirement. in the IT business context the online ordering system will going to be very competive,so that we need to be adopt more technological appliances and advanced technology in prospective years. 5) Design and build a prototype of the new processes If we basically think about the business process it will need flexibility in operation and product life cycle stages to be a market leader. It will need a great marketing plan which will be suited in new product segment .Promotion and advertising will be using for marketing so it will make target a very profitable. Reference Internet References. 1) (A pizza Hut company, 2010) http://www.pizzahut.co.in/dinein/aboutpizzahut.php 2) (A pizzahut fanchise, 2008) http://www.pizzahutfranchise.co.uk/html/technology.html. 3) (A Associated Content , 2011) http://www.associatedcontent.com/article/237685/[emailprotected]_pg4.html?cat=3 4) (A kelly services incorporation, 2011) http://www.kellyservices.com/eprise/main/web/us/hr_manager/articles_aug08_akdarmodel 5) (Strartgic leadership) http://asso.nordnet.fr/adreg/Hitt%20et%20al%20strategic%20leadership.pdf 6) (A Buzzle.com, 2010,2011) http://www.buzzle.com/articles/team-building-in-the-workplace.html 7) (A Yum corporation , 2009) http://www.yum.com/company/ourbrands.asp 8) ( Mind Tools Ltd, 1996-2011) http://www.mindtools.com/pages/article/newPPM_07.htm 9) (magazine, 2010) http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food-HYPERLINK http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food--catering/HYPERLINK http://www.whatfranchisemagazine.co.uk/franchise-finder/franchisor/pizza-hut/food--catering/-catering/

Theodore Roosevelt and Progressivism :: American America History

Theodore Roosevelt and Progressivism Despite the criticism of their reform efforts, Presidents Theodore Roosevelt and Woodrow Wilson's commitment to and success in achieving national reform made them successful progressive presidents. There hasn't yet been a presidency that didn't receive criticism, with or without justification. Roosevelt in particular, received a lot of praise and criticism for his successes and failures. Overall, however, both Roosevelt and Wilson acknowledged and were committed to bringing about changes during their presidencies. They were both good presidents for the Progressive Era. President Roosevelt was deeply criticized during his presidency. Robert La Follette, the Republican leader of Progressivism before Roosevelt, was one of Roosevelt's biggest critics. In his Autobiography: A personal narrative of political experiences, he talks about Roosevelt's reform policies, particularly his position on the Anti-Trust Law and his trust strategy in general, and how he didn't solve the problems, but only increased the growth of monopolies and the power of business (Doc E). There were also many political cartoons published which criticized Roosevelt's policies. One in particular pictures Roosevelt singing loudly his Progressive fallacies, with La Follette sulking in the background (Doc G). There was justification to criticize Roosevelt. Although he was infamous for his "square deal," taking on trusts, he busted only about half as many trusts in twice as much time as President Taft later did. The cases he did take on were high profile, and he was noisy about them. Also , he may have only fought trusts because he thought it would be riskier to ignore them. Woodrow Wilson also had policies that were controversial, and the extent of his progressivism can be questioned. Wilson's progressive attitude didn't extent to many areas. For example, he didn't reform the way government corruption occurred. He would even encourage this by giving his friends rewards and punishing his enemies. He operated on a minimal spoils system. He was also quite racist. His reform policies didn't extend to African-Americans. He appointed many Southern racists to his cabinet and was strongly opposed to black suffrage. He considered enfranchisement an evil. Wilson also didn't want to reform social injustices. Offering no support for the ratification a suffrage movement, Wilson preferred state action for women's suffrage. Child labor was another issue he considered a state matter. Reform was something Wilson only considered on certain issues. Despite questions of motive and success, Roosevelt can be considered a successful progressive president and reformer.

Essay on Stage Directions in The Glass Menagerie -- Glass Menagerie e

Importance of Stage Directions in The Glass Menagerie      Ã‚  Ã‚   In Tennessee Williams' play, The Glass Menagerie, stage directions are as important to the theme of the play as the dialogue itself. Detailed stage directions intensify the unrealistic setting, foreshadow and emphasize events, and develop the characters. Dim colored lighting and symbolic melodies create the unrealistic setting for the memory play. In his opening narration Tom says, "Being a memory play, it is dimly lighted, it is sentimental, it is not realistic. In memory everything seems to happen to music. That explains the fiddle in the wings" (699). Throughout the play the stage directions call for "a turgid smokey red glow," "gloomy gray" lighting and "deep blue dusk" which create the hazy images of a memory. For a short while, as Jim enters, there is a "delicate lemony light" (688), and a soft light from the new lamp brings out Laura's "unearthly prettiness" (695). Yet, at the end of the play, and throughout its majority, the set is grim, characteristic of Tom's sad memory. Music in the play can be symbolic or simply add to the emotion of a scene. In scene four, "Ave Maria" plays softly in the background, symbolizing Amanda's duties as a mother. Throughout the play, music swells and recedes with the rising and falling of the c haracters' emotions. For example, as Tom is confronting his mother with the reality of his sister's handicap, "the music changes to a tango that has a minor and somewhat ominous tone" (687). Describing characters' appearances and presenting messages upon the screen, the stage directions foreshadow and emphasize events. The description of Tom standing on the fire escape looking "like a voyager" (692) foreshadows his escape to th... ... actions of Amanda and Laura, an audience might believe that Laura has come out of her shell for good or that Amanda is simply an overprotective mother who cannot face reality. Yet, with the elaborate stage directions, Tennessee Williams creates a distinctive memory play with each character tragically failing to reach his or her goals. Works Cited Jolemore, Nancy.   "Lecture Notes and Study Guide Questions for Tennessee William's The Glass Menagerie."   Old Dominion University.   18 January 2000.   Accessed:   29 June 2002. . Reser, Rob.   "A Touch of Glass."   29 June 2002. . Williams, Tennessee.   The Glass Menagerie.   Literature and The Writing Process. 5th ed. Elizabeth McMahan, Susan X. Day, and Robert Funk. Upper Saddle River, NJ: Prentice, 1999. 693-734.   

Essay --

In recent years, light olefins are used as building blocks for a large variety of chemicals and petrochemicals products that are produced from crude oil. Light olefins are in a class of hydrocarbons with a single double bond and a chemical formula of CnH2n. Ethylene and Propylene are the most important olefins which form the backbone of the petrochemicals market. However, ethylene and propylene have no end use. The highly reactive double bond of the ethylene and propylene makes the molecule ideal for conversion to many useful product such as polymers (eg. polypropylene, polyethylene and polyvinyl chloride), synthetic rubber and fuel components. Currently, most olefins are produced via thermal cracking of naphtha or other light fractions of petroleum with steam, which is often referred to as steam cracking. During the process, the hydrocarbon feedstock which usually of fossil origin, is cracked into smaller molecules. The process is innovative olefin technologies in terms of energy efficiency. The resulting product mix from the cracking process which varies depending on the process c...

Different Business Structures

There are many types of organisational structure a business may decide to adopt. This assignment will examine the four main different business structures and present the advantages and disadvantages of each one. The business structures that I will be examining are as follows: A sole trader is an organisation, which is owned by one person. The assets and liabilities of the owner and those of the business are the same. There are no legal or tax distinctions between the owner and business. This type of business is straightforward to set up and dissolve. It requires the minimal legal requirements and costs. The owner can make all the decisions and can retain all the profits. He owns all the assets of the business. The owner can draw or invest funds into or out of the business, as he deems necessary. Business losses can be offset against other income, including claw back of past pay as you earn (PAYE). As the sole trader is self-employed, he is able to defer Income Tax and reduce his National Insurance contributions. The owner†s personal assets can be transferred to a spouse (or any other relative). However, the assets may be required to be returned by the court if it is satisfied that they were transferred to defeat creditors that were owed money. There is no legal requirement to have the accounts and records audited. No public disclosure of accounts and records is necessary, unless the business is registered for Value Added Tax (VAT). There is no requirement to register for VAT unless the taxable supplies to customers is equal to, or exceeds, the registration level. The registration level is currently ? 50,000 for a twelve-month period). The main disadvantage for being a sole trader is the unlimited liability factor. The sole trader is putting at risk his entire personal fortune including his house, car and any other personal assets in his possession that are outside the business. This is because there is no distinction between the individual (the owner) and the business. The law does not recognise the business as an artificial person (unlike a company,) and the business therefore, does not receive the benefits that would be attached if it were. If the business does become bankrupt, the owner may loose his personal fortune to pay the debts of the business. It is also true that if the sole trader becomes bankrupt, the business cannot legally continue. There are no additional funds available from equity investment by persons outside the business (third parties). This therefore, limits the businesses† growth potential. The transfer of ownership is not very flexible and the owner can only sell assets. All of the profits from the business are taxes as personal income, whether they have been retained within the business or taken out. Although self-employment reduces the National Insurance contributions payable, it also reduces the benefits of the National Insurance entitlements. The tax relief on pension contributions is restricted. If any property is transferred to the spouse it is lost to the sole trader if the marriage breaks and the spouse refuses to give it up. If the owner dies, the business comes to an end and the executives in charge of his affairs either sell it as a going concern or sell the assets individually. This is easy to set up and dissolve. There are no legal requirements to audit the accounts. No public access to the accounts ensures confidentiality. Any business losses can be offset against other income. Can be converted to a limited company at a later stage. Benefits of self-employment for income tax and National Insurance. Can attract more capital by admitting new partners, however, each partner has the right to veto the introduction of the new partner. Can get credit easily because supplies are not at risk as it is the partners who are taking the risks. A partnership can sue (and be sued) in its own name even though it is not an artificial person. Can change s19 of the Partnership Act 1890, but all partners must agree (s24 of the Partnership Act 1890). Can change provision of the 1890 Act e. g. s24 – profit and losses shared equally, but partners may provide for a different share (e. g. ?: ? rofit liability) in their agreement. If no evidence of split, their split will be equal. Every partner has legal access to inspect and copy firms books s24 (9) Partnerships Act 1890. Differing salaries may be given to partners before surplus profit is split. No doctrine of ultra vires and partnership may engage in any lawful activity as the partners† see fit. Able to access knowledge and experience of the partners. Limited to maximum of 20 people by Companies Act 1985, some professions are exempt and can have partnerships of unlimited size (e. g. solicitors, accountants, estate agents, stock brokers). Partnerships are jointly and severally liable for debts. Liability extends to private assets/personal fortune. Bankruptcy of partnership equals bankruptcy of all partners (excluding limited partners under the Limited Partners Act 1907). If a partner dies, his estate may still be liable for the businesses debts. Unless specific continuation provisions are made in the agreement, death, bankruptcy or retirement will dissolve the partnership. Less flexibility than a limited company, in transferring ownership. High level of trust required. Whether drawn or not, the profits are taxed as income. Self-employed national insurance entitlements have less benefits. Tax relief on pension contributions is restricted. Partners can be sued individually, or together by a creditor that has not been paid. However remaining partners must buy out the share of the deceased, bankrupt or retiring partner and it may be difficult to raise the necessary funds. The Business Names Act 1985 requires the names of all the members of a partnership and addresses in Great Britain where documents can be served, must be stated at all business premises so they can be easily read. Also all names must go on letterheads/documents. If more than 20 partners, the firm may elect to have a statement on letterheads/documents of the firms† principle place of business with indication that the partners† names can be inspected there. Partnership will be in contract if a partner without the relevant authority binds them to it (apparent (ostensible) authority). The partnership is bankrupt if all the partners are also bankrupt (excluding a limited partner under the Limited Partnership Act 1907. There are many factors that are the same for a LTD and a PLC so these will be covered first and then the individual factors will be looked at later. The company is considered by law as an artificial legal person and has an independent legal and tax status. Therefore it can sue and be sued in its own name. As the company is independent of its members, there is limited liability for its shareholders who just risk the amounts invested. Unlike a sole trader and a partnership, the company owns the assets. The death or bankruptcy of a member does not affect the company, which has perpetual succession. Also, the members do not go bankrupt if the company is being wound up. To provide funds for the company shares are issued, which can have different classes and rights (e. g. preference shares and equity shares). Only company directors can bind the company. There is no upper limit restricting the number of members a company can have. A company has a greater facility for borrowing (e. g. it can borrow on debentures) and raising finance externally. The formalised structures make management clearer. It is easier to widen the ownership base. There are no limits regarding contributions made to a pension scheme with tax relief. Income tax is only paid on salaries drawn. When profits are retained in the company the higher rates of personal tax can be avoided. It is very time consuming and expensive to set up as a company. There is a complex registration – registering under the Companies Acts, documents must be delivered to the Registrar of Companies and there are many related fees. The companies must conform to the relevant formalities of the Companies Act 1985. There are many requirements concerning factors such as the accounts and records, audits, share issues, directors requirements etc. The accounts and records must be made accessible to the public so competitors will have access to them. Company subject to regulation and suspension from secretary of state for trade and industry, the courts and the registrar of companies – certain accounts records to be submitted to ROC – less of confidentiality. Audit and account costs high, full audit costs if sales exceed an upper limit. Shareholders personally taxed on dividends. Double tax when company pays corporation tax on profits and capital gains. Higher national insurance contribution. Limited liability initially as creditors and banks request personal guarantees from directors. Private Limited Company (LTD company) Has no minimum value required for the allotted share capital. Can on receipt of its certificate of incorporation limited can borrow and commence business. A LTD company needs only one director and one shareholder. There is less legislation than PLC to comply with. A member can appoint only one proxy who can vote and address the meeting. Can provide financial assistance to a person to help them purchase the companies shares. It is optional for a LTD to pay dividends. A LTD company can not sell shares or debentures to the public. Has to publish accounts but gets partial exemption from publishing the full accounts, if they are bellow an upper limit. The company secretary is not required to be qualified or experienced, so there may be a lack of knowledge. Share holders can not easily sell shares due to the lack of a market and Articles of association restrictions on transfer. The Public Limited Company (PLC company) Raise capital by selling shares and debentures to the public. Needs 2 directors and 2 share holders (unless registered before 1st Nov 1929). A member can appoint more than 1 proxy who can vote but can not address meetings. The secretary must be qualified and posses the requisite knowledge and experience. Public scrutiny over accounts aids performance and efficiency. Large market for shares. No restriction on share transfer on stock exchange, USM and AIM but must keep track of who has shares. Encourages investment into company by share ownership by paying dividends. Can be exempt from the statutory requirement to have its year end accounts audited. Has legal requirement concerning allotted share capital – must be equal or greater than fifty thousand pounds. Can not exercise its borrowing powers or enter business transactions until the registrar has granted it a section 117 certificate. High degree of legislation, rule and formalities it must conform to, e. g. directors retiring at 70 years of age, minimum of 2 directors, voting for directors individually at a general meeting, share allotment. Must publish its accounts in full. Can not give financial assistance to a person to enable him to purchase the companies shares.