The FB Restaurant

Introduction The FB Restaurant is a unique restaurant in Leysin that is expected to provide students with a wide selection of quality beverages at affordable prices. The restaurant will be open weekdays, from Monday to Friday, and specifically during lunch hour and dinner time only.Advertising We will write a custom essay sample on The FB Restaurant specifically for you for only $16.05 $11/page Learn More It expects to attract as many students as possible and to ensure that they leave satisfied since it is customer-oriented (Dev and Don, 2005). This would also ensure that the customers attracted would be retained in order to ensure the sustainability of the business (Kotler and Keller, 2012). As the restaurant grows, all suggestions will be welcomed and hence the availability of a suggestion box at the entrance. Type of customers The FB Restaurant is set to attract the SHMS student. This is due to the fact that the location of the restaurant favours this option. The restaurant is strategically placed to be able to serve the students from the school. A proper location of a restaurant is close to the target market. In the case of FB, the location was selected in order to increase convenience. The student to be targeted should be within the ages 18 and 25. The lower limit has been set to 18 due to the fact that wines and other such beverages will be sold in the restaurant. Persons under the age of 18 are not allowed to take alcoholic drinks and the restaurant is not ready to change that. The students that shall be targeted should be ones that enjoy drinking with friends and socialising.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Direct competition Within the Leysin area, there are no direct competitions. Therefore, this is an added advantage to the restaurant. However, there are some competitors around the area. These include the Davinad a and Lynx restaurants. Some of their strong points include the following: The restaurants have professional chefs in their kitchens. As for the FB Restaurant, students make up the kitchen staff. Therefore, the quality of service is expected to be different. The restaurants have an added advantage since they have variety in their menu. They serve both drinks and food. As for the FB Restaurant, drinks will make up the bulk of the products. The restaurants also have the ability to change the menu. This is mainly due to the funds available from the profits they make from selling the food. The competitors are also greatly advantages because they are better decorated. This would help them attract more customers who are keen on looks. The competitors also offer takeaways. This is advantageous in that they can easily adjust time when food is required. The weak points include the following: The FB has an advantage over the other competitors since the competitors are expensive in their se rvices. The competitors also do not have seat control. Therefore, they cannot know how many people visit the restaurant in order to prepare enough food for all. Marketing the restaurant Marketing is one of the most important parts during the development of a business (Guiltinan, 1996). This entails the communication of a particular good or service to the target population. FB plans to market its products and services through several ways. One of the ways we would market is through the emails. This strategy is expected to reach most people since every student is expected to be in a position to access the internet. Furthermore, smart phones have made the accessibility of emails and other sites easier. Another way the restaurant will be marketed is through the use of word of mouth (Hochbaum et al., 2011). This is also expected to reach many individuals. Those who walk around those areas will be able to hear about it and visit the restaurant to check out what is available. Another way the restaurant will be marketed is through the organization of wine parties. Since the restaurant is specializing in beverages such as wines, it will only be logical to organize wine parties to advertise the products (drinks) that are available. The quality and affordability of the products will attract the students. In order to raise awareness even more, posters shall be printed and posted around the area so that more people can read and be informed. With time, the restaurant can develop a website so that people can access and get information (Joshi, 2005).Advertising We will write a custom essay sample on The FB Restaurant specifically for you for only $16.05 $11/page Learn More The restaurant’s organization The service organization Every night, ten tables are set. Each table has three seats. Therefore, the restaurant can host thirty individuals at once during dinner. The staff will be made up of thirteen members. These will include a manager, two supervisors, a bar attendant, 2 chefs and 7 cooks. The service staff duties Six people will provide service per time. These will include the individuals who will take the orders from the guests. They will also serve food and drinks as requested by the customers. Two supervisors will be available to help in the coordination of the activities in order to ensure that everything runs smoothly. The manager will also be available to monitor the services, especially in the kitchen. The bar attendant will be selling the wine. These individuals will also be involved in customer relations whereby they will interact with the clients and ask for feedback. Proper communication will also be ensured in the restaurant. To ensure efficiency of delivery of the products, one person will be available to coordinate the movement of the food and drinks. The service sequence First of all the client will be welcomed warmly as they enter the restaurant. As they sit down, they will be given the menu so th at they can make their selection. Their orders will then be taken. The drinks or food would then be served to them. Cheese and sweets shall then be provided as the customers finish their meal. When the customers are satisfied, they shall be given their bills. Staffing The FB Restaurant will have one manager who will provide general leadership and control in the restaurant. Two supervisors will be available to coordinate some of the services as the restaurant is running. They will ensure that everything is running smoothly. One bar attendant will be required to the sell the drinks.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Six waiters will be available on duty to serve the foods and drinks. Two chefs and seven cooks will work in the kitchen to ensure that quality food is served. All these members should be competent and experienced. Staff guide and schedule Position Number Duty Manager 1 General leadership and control Supervisor 2 Supervise activities Bar attendant 1 Sell wines Waiters 6 Take orders and serve Chefs 2 Cook Cooks 7 Cook References Dev, S Don, S 2005, ‘In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Century’, Marketing Management, vol. 14, no. 1, p 32. Guiltinan, D 1996, Marketing Management: Strategies and Programs, McGraw Hill/Irwin, New York. Hochbaum, D, Moreno-Centeno, E, Yelland, P Catena, R 2011, ‘Rating Customers According to Their Promptness to Adopt New Products’, Operations Research, vol. 59, no. 5, pp. 1171-1183. Joshi, R 2005, International Marketing, Oxford University Press, New York. Ko tler, P Keller, L 2012, Marketing Management, Pearson Education Limited, New York. This essay on The FB Restaurant was written and submitted by user Desiree Herrera to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.