Comparing Consumer and Organizational Buyer Behaviour in the UK Essay

Comparing Consumer and Organizational Buyer Behaviour in the UK Desktop Printer Market - Essay Example It is for this reason that companies have to continue investing in research and development in order to produce more innovative products that competitors. The printers industry is experiencing the same challenges, especially in the desktop printer market; innovation is driving firms into developing new products with sophisticated level of technology and performance. In the UK, the desktop printer market is witnessing competition from the digital media market, thanks to advancement in technology. Indeed, statistics show that growth in the UK’s printer market has been in decline compared to other Western Europe countries like France and Germany. However, firms have continued to invest heavily in diversification of their product lines, with competition now shifting from all-purpose printers to 3D printers. Generally, there are two main buyers for desktop printers including consumers for home use and organizations for office use. Here, firms are concentrating on building positioni ng strategies that make them more attractive to the customers. Despite facing competition from digital media, firms have top compete among themselves, with major manufacturers such as HP, Samsung, Canon, and Epson among others investing heavily in advertising and other forms of promotion. This paper will examine and discuss the desktop printer market in the UK. ... n on decline; indeed, the downward trend is expected to continue in the current year, despite the industry being one of the largest in the UK, employing over 77,000 people (Ibis World, 2013). For quite a long time, the inkjet printers have dominated the printer market; however, other types of printers have taken the market by storm and have claimed a sizeable market share, among them being the laser printers and the recently introduced 3D printers. As a result, consumers and organizations have a variety of options from which to choose. With the technology shifting from analogue to digital, it means that new products have also to be digital in order to be relevant. It is for this reason that most recent printers are digital, making them more efficient and convenient to use. Indeed, it is now easy to buy a digital inkjet printer or a laser printer from the market. Importantly, technology has allowed the printer market to diversify further by introducing the 3D printers, which have been received warmly by consumers, thanks to their affordable prices and high quality printing capability. Indeed, almost every company is going for the 3D desktop printers due to the rising demand, especially from architects and home users, as well as from education institutions. It is no wonder that the UK government has established a program to sponsor teaching of 3D technology in schools. The UK market of desktop printers is highly competitive, as almost every large manufacturer of printers is available in the UK. These firms include HP, Canon, Epson, Samsung, and Kodak among others, all of which tend to outdo each other in terms of product differentiation and marketing strategy. The presence of such a big array of operators in the market means that entry to the market is very easy –

Analysis of Ha Jin's Waiting Essay Example | Topics and Well Written Essays - 1000 words

Analysis of Ha Jin's Waiting - Essay Example His novels were meant to highlight the political and social upheavals in the society, which he did by establishing metaphors and characters that demonstrated each and every facet of the society. His works has gone on to achieve high accolades and critical acclaim, as he has not only woven compelling storylines but he is also known to write about tabooed subjects such as the Korean War and the damage that was inflicted on to his country because of communism. Despite the fact that Ha Jin has long left his homeland for a more stable life in the United, he incorporates a major element of Chinese culture in his work; from characters to the phrases that he uses in his stories, he injects a bit of his homeland in all his stories. The aforementioned elements will be evaluated by assessing them in the light of his novel â€Å"Waiting†. Ha Jin is also known to translate many Chinese proverbs into English; for instance, there is one instance in the book where he translated a famous prove rb in the following words: â€Å"With money you can hire the devil to grind grain and cook dinner for you† (1999, p. 172). ... cept, Ha Jin’s novel ‘Waiting’ tells the story of a man, named Lin Kong, who works as a doctor in a government Medical facility in a fictional city in China called Muji City. He defers to his parents wish of marrying an ordinary peasant woman named Shuyu but the main conflict in high life arises when he is o tried hard to extricate himself out of a loveless marriage to marry his colleague; for years he waits. When he finally get to marry the woman he thought he love, he is struck with the realization that he doesn’t love her either and as a result springs back in to the same state that he had been in years. The novel Waiting encompasses intensely dark themes which are further emboldened by the fact that his protagonist is unable to feel actually feel strong emotions like love or passion. This aspect reflects the suppression of the Chinese people in order to help them achieve their communist ideals. Ha Jin further emphasizes the establishment of patriarchy u nder the communist regime that further widened the divide between males and females in the society. Marriage was seen more as a necessity than a union of love that further stunted the society’s emotional growth. His novel waiting sheds great light on to the dynamics of the relationship that drastically changed as a result of the political ideology that it ingrained a sense of ambivalence amongst the people regarding love and passion. In ‘Waiting’, the protagonist’s affections are quickly transferred to a young and intelligent nurse at his medical facility from a wife, who he married only to fulfill his parent’s wishes. He is mostly away from his wife to serve in a government medical facility and often becomes the prime subject of censure for platonic relationship with his nurse; which is not only

Business law Essay Example | Topics and Well Written Essays - 1750 words

Business law - Essay Example For claiming the business deal undertaken by Sally to be a contract, there must be four significant aspects which are: Offer and Acceptance: Any legal contract must have proper offer and acceptance where one party makes the offer and the other agrees to it. Offer is demarcated as an instance when one individual indicates the willingness to make a business deal. Offer is made by a party by considering the acceptance of other party. The true purpose of offer should be to make legal association2. An offer is an appearance of readiness to contract on specific terms. Offer must be made with the aim that will become obligatory on acceptance. Offer allows the party to approve it and delivers the base of agreement. Offer can exist when objective is involved in purchaser’s words or conduct i.e. intention to commit certain act lawfully to the terms the purchaser recommends3. Communication: Effective communication is a vital aspect for a business contract. The offeree should know regardi ng the offer. The communication should be developed or sanctioned by the offeror. The purchaser cannot approve to something which he/she has no knowledge. Accordingly, the seller should communicate the offer in an intended way4. Consideration: Consideration is essential for proving the validity of contract. Only an ordinary statement of agreement cannot develop a contract. Consideration is regarded as a promise to provide something and gain something in exchange of it5. Assurance: The conditions of contract which are involved in the offer should be clear enough so that they can provide sensible basis for defining the reality of breach in relation to the contract and thus help to enforce action. In terms of product sale, Uniform Commercial Code (UCC) provides criteria in several occasions such as price, time, location of delivery, or payment rules4. Step 3: Application of Law to the Fact In the context of the case study, the above aspects of a legal contract were missing. For instanc e, proper offer and acceptance was not made by the parties. Peter and Burt both had stated to Sally that they intend to purchase the bike. However, it differs from an offer because they did not reach an agreement with Sally that they will purchase the bike. The second essential element of contract i.e. proper communication was absent between Sally and the parties. Although Peter has offered a deal to Sally regarding purchasing of the bike, without his awareness the offer of Peter has been accepted by Sally which was her intentional communication for selling. Furthermore, communication should be made or certified by the offeror. With respect to mutual consideration, it can be observed that the contract had lack of consideration. Although Peter and Burt had specified that they expect to purchase the bike, they had not promised about purchasing. Ultimately, there was no assurance of parties about purchasing. Peter and Burt had not specified any time for purchase in the e-mail and Sally also did not approve any reasonable time for delivery of the bike to Peter. Without a reasonable time, offer cannot be measured as lawful. Step 4: Conclusion Judging from the above aspects, it can be observed that Sally has not made proper contract with any of them i.e. Peter and Burt. There was absence of communication, assurance and consideration. Besides, appropriate offer and

Analysis of Ha Jin's Waiting Essay Example | Topics and Well Written Essays - 1000 words

Analysis of Ha Jin's Waiting - Essay Example His novels were meant to highlight the political and social upheavals in the society, which he did by establishing metaphors and characters that demonstrated each and every facet of the society. His works has gone on to achieve high accolades and critical acclaim, as he has not only woven compelling storylines but he is also known to write about tabooed subjects such as the Korean War and the damage that was inflicted on to his country because of communism. Despite the fact that Ha Jin has long left his homeland for a more stable life in the United, he incorporates a major element of Chinese culture in his work; from characters to the phrases that he uses in his stories, he injects a bit of his homeland in all his stories. The aforementioned elements will be evaluated by assessing them in the light of his novel â€Å"Waiting†. Ha Jin is also known to translate many Chinese proverbs into English; for instance, there is one instance in the book where he translated a famous prove rb in the following words: â€Å"With money you can hire the devil to grind grain and cook dinner for you† (1999, p. 172). ... cept, Ha Jin’s novel ‘Waiting’ tells the story of a man, named Lin Kong, who works as a doctor in a government Medical facility in a fictional city in China called Muji City. He defers to his parents wish of marrying an ordinary peasant woman named Shuyu but the main conflict in high life arises when he is o tried hard to extricate himself out of a loveless marriage to marry his colleague; for years he waits. When he finally get to marry the woman he thought he love, he is struck with the realization that he doesn’t love her either and as a result springs back in to the same state that he had been in years. The novel Waiting encompasses intensely dark themes which are further emboldened by the fact that his protagonist is unable to feel actually feel strong emotions like love or passion. This aspect reflects the suppression of the Chinese people in order to help them achieve their communist ideals. Ha Jin further emphasizes the establishment of patriarchy u nder the communist regime that further widened the divide between males and females in the society. Marriage was seen more as a necessity than a union of love that further stunted the society’s emotional growth. His novel waiting sheds great light on to the dynamics of the relationship that drastically changed as a result of the political ideology that it ingrained a sense of ambivalence amongst the people regarding love and passion. In ‘Waiting’, the protagonist’s affections are quickly transferred to a young and intelligent nurse at his medical facility from a wife, who he married only to fulfill his parent’s wishes. He is mostly away from his wife to serve in a government medical facility and often becomes the prime subject of censure for platonic relationship with his nurse; which is not only

The Kennedy Space Center Essay Example for Free

The Kennedy Space Center Essay I am the most typical American man who is born in Pensacola Florida. Most people dream of visiting Florida, but I get to live there. What I find interesting about Florida is that it was part of Spain until 1845, when it became a State of the United States; making it the twenty seventh State to join the Union. Most of the population in other states has to shop at a grocery store for oranges or orange juice, but for myself, orange groves are nearby and I can smell the fresh ripe oranges that ripened on the trees and are available for my breakfasts for when ever I chose. What I find humorous at times when I hear other people speak of Florida is our Alligators and that we should be fearful of them. But we are not, they are just part of our life style and they are much protected from the government. Even if the Alligator is walking on a sidewalk, it is illegal to remove them, the ideal of the situation is to give them total respect and stay out of their way. With the ocean nearby, I get to fish when ever I can. Living with my grandparents, my grandpa always went with me. After casting out our lines, I always surrendered to one of his famous stories about the fish the got away. I chuckle to myself just remembering those stories, but one thing for sure; it was a time when my grandpa Willy and I would bond the most. At the end of the day, I would stand side by side with Grandpa Willy and clean our daily catch, often having races to see who could beat who. Sometimes the scales would fly! When it would be done and over, the smell of fresh fish would fill our senses, making all that work worth while. In my spare time, I sit in front of my television playing video games. Halo is my favorite! I like it because it is a combat game with lots of action. I get to be the Master Chief who fights to protect my planet. There are aliens who come from far away to fight to take over my planet and I have to fight them and kill them to protect the planet. I utilize all my army gear to fight these distorted aliens. I even go to their planets with my Banche which is a flying aircraft and is loaded with necessary weapons to succeed my strengths mission. The object is to take over their planet as well. If I use the Blanche, or the Warthog or I may chose to move in the tank, what ever the case may be, I am assured to have the necessary weapons to be successful. When I am not playing the video games, I am a typical male who checks out the â€Å"hotties† at the mall. My buds and I just hang around, trying to look not interested but we don’t miss a thing. But the ways I have some down time is to put on my headphones and jam to the â€Å"Beastie Boy’s†, and look through some car magazines. I like to get my hands dirty and love hearing my engine of my 1969 engine purr. I spent many pain staking hours working on that machine, but I successfully was able to soup up my car and am the envious of many of my peers as I drive it to my school. Finally, when I am done with school, I am going to concentrate on becoming a lawyer. Thinking of our Sunshine State and all of our sixty seven counties I feel there is room for someone like me who will work hard to help out with some areas like International Trade; Tourism, which Florida has seventy six point eight million visitors alone in 2004 and is the top traveled state; Space Industry, which employs something like fifteen thousand employees at the Kennedy Space Center; Agriculture, Florida leads with farming income from orange groves and orange juice and the University Research, five million dollars are being sponsored for research at the Florida University. I feel no matter what area of law I would go into, I would be protecting companies or people. No matter if I would be working in Space or working for the common farmer; what ever the case may be I feel it could be very challenging and interesting at the same time. Another area of my interest is in Math. Math comes easier for me and I feel no matter what area of any professions I may go into, Math will be really important to know. Whatever the case, I love working with people in general and math is definitely one of my and I think it could be fun teaching it to students. I can envision myself in front of a class with eager eyes looking up to me to learn a new gained knowledge of how math can be applied to our daily lives. Most people feel that how is Algebra, Core Math, Calculus, Trigiometry, we never really use in our daily lives; but in reality we use them daily without knowing that we do. People who work not only in teaching, but in some fields like Chemist, Farming, Architecture, Wood workers (cabinet makers), and in any field that constitutes measuring of some sort. Teaching it would be a challenge of its own. That would mean I would have to be more organized than what I am. I am still leaving my clothes on the floor, and I may even have separate piles of clothing if I get rushed like; a pile of clean clothes, pile of only worn once clothing and can be worn again if sprayed, and then there is the must be washed, we all know those ones when the jeans stand on their own legs without help and the shirts smell strongly of the partying of the night before. But still even if organization could be the worst challenge, I know that all of my commitment and hard work would pay off with my student’s achievements. Knowing a head of time that Math is one of the harder subjects to teach because it is the least interesting and sometimes really hard for some people, I know I would have to be sensitive to the children who do not have the same appreciation of Math as I do and make it as interesting as possible. How I would do that I am not sure as of yet, but I know I could achieve that goal. Knowing that math is all around us in our daily lives I will have to just grasp some of the ways they use it and incorporate it in the teaching for starters. What ever the case may be if I go into being a lawyer or teacher, I know that it will present its own challenges and with hard work and dedication I can achieve anything that I set my mind to. I love working with people, though I am a little shy at times, I know I can be a true asset to any field I venture into.

Analysis Of Marketing Mix

Analysis Of Marketing Mix We took up Amul Ice Cream as a product for our study and analysis. The project basic objective was to acquire a deeper understanding of the product and apply the concepts related to marketing mix, 4Ps of marketing and the consumer behavior as learnt in the course. The project was studied in three parts: Marketing mix of Amul Ice cream Study of the consumer behavior with the help of a structured questionnaire Marketing mix of two main competitors; Kwality Walls and Mother Dairy, suggestions and foresight about Amul Ice Creams In the first part, we studied the marketing mix of Amul ice cream which was further divided into four parts: Product, Price, Place and Promotion. MAIN CONTENTS Note: all corrections/additions/reasons in lieu of corrections are done below the remarks itself. SESSION 1 Marketing Mix of Amul Ice cream Amul Ice Cream was launched on 10th March, 1996 in Gujarat. It was launched on the platform of Real Milk. Real Ice Cream given that it is a milk company and the wholesomeness of its products gives it a competitive advantage. In 1997, Amul ice creams entered Mumbai followed by Chennai in 1998 and Kolkata and Delhi in 2002. Nationally it was rolled out across the country in 1999. It has combated competition from the established players like Walls, Mother Dairy and achieved the No 1 position in the country. This position was achieved in 2001 and it has continued to remain at the top. Today the market share of Amul ice cream is 38% as against the 9% market share of HLL, thus making it 4 times larger than its closest competitor. Product Amul has added a vast variety of flavours to its ever growing range. Currently it offers a selection of 220 products. Amul has always brought newness in its products and the same applies for ice creams. The broad heads under which Amul markets its ice creams are as follows: Royal treat range (rajbhog, cappuccino, chocochips, butterscotch, tutti frutti) Nut-o-mania range (kaju draksh, kesar pista, roasted almond, kesar carnival, badshahi badam kulfi, shista pista kulfi) Utsav range (anjir, roasted almond) Simply delicious range (vanilla, strawberry, pineapple, rose, chocolate) Natures treat (alphonso mango, fresh litchi, anjir, fresh strawberry, black current) Sundae range (mango, black current, chocolate, strawberry) Millennium ice cream (cheese with almonds, dates with honey) Milk bars (chocobar, mango dolly, raspberry dolly, shahi badam kulfi, shahi pista kulfi, mawa malai kulfi cream, green pista kulfi) Cool candies (orange, mango), Cassatta, Tricone cones (butterscotch, chocolate), megabite-almond cone), Frostik 3 layer chocolate bar, Fundoo range exclusively for kids, Slimscoop fat free frozen dessert (vanilla, banana, mango, pineapple), Health Isabcool In January 2007, Amul introduced SUGAR FREE ProLife Probiotic Wellness Ice Cream, which was a first in India. This range of SUGAR FREE, LOW FAT Diabetic Delight ProLife Probiotic Wellness Ice Cream is created for the health conscious. Price Amul has managed to stay ahead of its competitors by providing quality products at competitive prices, maximizing customer value. Amul followed the penetration pricing strategy and entered the market with prices much less than the leader in the market kwality Walls. This helped Amul in achieving great success at the start. Amul also captured a lot of the lower end untapped market due to its pricing strategy and gradually acquired a market share of 12-15% in the first few years. The pricing has been a major advantage of the brand. Following Amul, other players lowered their prices consequent to which Amul now follows a competitive pricing as its major strategy. Range of price minimum and maximum? Amul frostiks start from Rs 10 and go upto Rs. 20. The prolife pro-biotic icecream is priced at Rs. 15 for 125 ml. the super saver take away packs start from as low as Rs.110 for 2 litre whereas catering the higher end, exotica range starts from Rs. 120 per litre brick and extends upto Rs. 160 for different flavours. Place Ice cream, being a perishable item, it is very important to have a good distribution channel. Amuls head office is at Anand. The entire market is divided into 5 zones. The zonal offices are located at Ahmadabad, Mumbai, New Delhi, Kolkata and Chennai. Moreover there are 49 Depots located across the country and Amul caters to 13 Export markets also. Amul follows four marketing channels to distribute its ice creams. Level Zero also called direct marketing channel consists of a manufacturer selling directly to the final customers how? Amul has entered into direct retailing through Amul Utterly Delicious parlours created in major cities Ahmedabad, Bangalore, Baroda, Delhi, Mumbai, Hyderabad and Surat. These parlours surpass the regular softy and ice-cream scoop offering joints in terms of popularity and look set to give the more established ice cream brands in the cities a run for their money. In these parlours, icecream is stored and transported in a frozen condition (- 28o centigrade or below). They also keep frozen pizzas and frozen paneer. Level One contains one selling intermediary such as retailer to the final customers Level Two has two intermediaries typically distributor and the retailer Level Three comprises the distributor, retailer with the jobber in between Promotion Amul doesnt follow an aggressive marketing strategy for its ice creams. In the beginning, TV commercials for products such as amul tricone, real milk ice cream, frostik and premium ice cream were seen frequently. However these commercials cannot be spotted now. Instead the company prefers a more direct approach to sales promotion strategy. Offers such as super saver packs, one plus one and the likes are often given to lure the consumers into buying. Apart from these, Amul Company as a whole with its advertising partner FCB-ULKA puts up its hoardings which are famous for their satirical take on current happenings, for its complete basket of products including ice cream. The main reason for Amul retaining its dominant position in the market despite a conservative marketing strategy is because all the market players in this product category follow the same kind of strategy, i.e. minimal exposure to electronic media and high on sales promotion technique. In such a scenario Amul has been successful in creating a niche for itself. Amuls entry into ice creams is regarded as successful due to the large market share it was able to capture within a short period of time. The differential pricing, quality of products and of course, the brand name made this possible. SESSION 2 Consumer Buying Behavior We studied the marketing mix of Amul ice creams. Now well study and analyze the behavior in terms of consumers decision making process and factors affecting their buying behavior. Consumer behavior is how individuals, groups, and organizations select, buy, use and dispose of goods, services and ideas to satisfy their needs and wants. Consumer passes through five stages in buying a product: Need Identification Information Search Evaluation of Alternatives Purchase of Product After Sales Service Consumers dont always pass through all the above stages while making a purchase. For many of products (mostly perishable), the kind of involvement in the buying process is low. Consumers tend to do a lot of brand switching for the sake of variety and novelty. While buying a regular brand of ice cream, one goes directly from the need for ice-cream to the purchase decision skipping information search and evaluation. Even if they are present, the time given to each of these is negligible as compared to other stages. This is very important part of consumer buying behavior which in turn affects the factors affecting the consumer behavior. If one is loyal to one brand he will repeatedly purchase that brand and flavor. However if one doesnt find that product, he is very likely to switch to other available brands without much effort and may start liking it. Factors affecting the consumer behavior: Various types of factors which affect the consumer behavior and lead them towards a particular ice-cream brand are as follows: Product specifications, variety, price range, promotion strategies, and availability of product (which forms an integral part in case of variety seeking products) Reference groups (family, friends , media etc) and their effect on choices Knowledge of other brands existing in the market and their positioning in the minds of the consumers Demographics age, gender, income group Situational occasions where a consumer buys a product Involvement in buying the product in terms of frequency of purchase Studying the consumer behavior: In the survey conducted, (sample size=60) well first do a general analysis studying the market and Amul ice-creams position in it. In second part of the analysis, well see how different age groups may behave differently in consuming ice cream. Methodology: Samples for the study consisted of people from the age group of 18-40. Samples were taken randomly where a structured questionnaire was mailed to the people and their responses recorded. The questionnaire had the following dimensions: Demographics of the respondents such as age, income group, occupation, gender Knowledge/awareness about the various brands available in the market Frequency of purchase of ice cream, place of purchase, price preferences, reference groups, Favorite brands vis-Ã  -vis Amul in terms of ratings on the features of the product. Sample size: 60 respondents from the target population were approached to fill in the questionnaire. Result and discussion: The decision in buying ice cream is influenced by many factors such as taste, availability, pricing, packaging, variety of the product, occasions and mood and so on. Results of the data analysis will be studied in two parts: An overall analysis of all the factors. A comparative analysis of the age groups to analyze the difference in their behavior due to different age. Overall analysis: Demographics of the respondents: Data was collected with respect to four demographics of the sample; age, gender, income groups and occupation. Based on the analysis, it was observed that 68% of respondents were in the age group 18-24 and 32% in the age group 25-40. One third of the respondents were females. More than 50% of the samples were students owing to which the income range of less than 50000 Rs. bears the highest percentage in the income distribution. The following pie charts show the age, and income group distribution of the sample: Consumer behavior with respect to frequency of purchase and the occasions/moods leading the buying towards buying ice creams: The frequency of purchasing of ice creams is high. 7% and 35% of the respondents buy ice cream on a daily and weekly basis respectively. This implies that buying frequency for ice creams is fairly high. This influences the level of involvement in looking for the alternatives each time the buyer consumes an ice-cream. The consumer is more or less habitual own interpretation? in purchasing the ice cream due to which the 2 steps in buying behavior become redundant as already mentioned earlier. By habitual, we mean routine to be more precise. This can be seen in the following pie-chart which shows the frequency of purchase. Restating the data, 7% of the respondents are buying on a daily basis and 35% are doing so weekly. In terms of mood in buying, people generally buy ice-cream without any reason when buying very frequently. If they buy occasionally then the occasions on which buying is carried out on the occasions as given below: The samples are equally distributed over the occasions such as birthday, marriage, family outing, hanging out with friends, or part with the % of people consuming it with friends dominating the others. As far as choosing the flavor/brand of ice-cream is concerned, over 93% choose the flavor/brand themselves. It can be inferred that the influence of family and friends in choosing the ice-cream is very low and people go by their own choices while buying it. 5% of the people eat ice-cream flavors as decided by the family which may be the case when one is buying bricks of ice-cream. Rest 2% constitutes people who go by the friends choice in choosing the flavor/brand. Place of purchase and importance attached to packaging: More than 50% of the consumers buy ice cream from the corner shop of their colony. It signifies the importance of distribution channels and the kind of availability they need to have to maintain to create a position in the market. If they go out of stock they are at the risk of losing their customers to other competitors. The data infers that availability of Ice-creams are high in round the corner shop and Super markets whereas Malls may afford to go loose on all time availability. Regarding the packaging, 93% place importance on the packaging of the ice-cream which again makes it important for the brands to have a very attractive packaging in order to attract the consumers. Factors forming an important consideration for trying a new product/flavor: There are various factors which lead to trying out a new product launched in the market and make repeated purchases. The following pie diagram shows the constitution of various factors that may lead to trying out and repeated a new flavor, brand or product: It can be seen that taste forms the most important factor leading to buying of ice cream which is placed higher than the brand name also. It reemphasizes the fact that brand name of the ice-cream is not the most important. If the consumer likes the taste of other product, one may shift to the other brand. The 2nd most important factor is advertising. Ice-cream brands are generally low on their promotional strategies. However the importance of advertising with consumers is easily visible in the survey. For one fourth of the people, advertising is the force which leads them towards an ice-cream product. Most of the advertising for Ice-creams comes through billboards and hoardings and here Amul as a brand scores over others as the brand awareness of Amul is one the best. 2. Comparison of consumers favorite ice-cream and Amul ice-cream on various attributes: We asked our sample to rate their favorite ice-cream vis a vis Amul ice-cream on various attributes such as taste, packaging, price , variety and availability on a scale of 5 where 1 was the worst and 5 was the best (out of total samples 13 rated Amul as their favorite ice-cream also which is roughly 21% of the total samples). A comparative chart of the same is given below: Studying the parameters: Taste: People rate their favorite ice-cream as approx 3.7 (average of all the samples collected) whereas rate the Amul ice-cream as approx. 3.1. And as we saw that taste is the most important factor in determining the choice of consumers, how you can conclude this? Graph shows that Amul ice cream is lagging behind in this attribute to quite a large extent as compared to other factors. In the previous question, we had asked the consumers about the factors which would lead them to try out a new product/flavour/brand. The response was in favour of taste with over 50% of the respondents going for the same. We took five parameters in that question and weve taken the same in the rating scale also. So using the data from above, weve concluded that from these five factors, taste is the highest influence in making the choice for ice cream. Packaging: Favorite ice-cream stands at an average of approx 3.4 as against Amul ice cream which stands at 2.9. The company needs to work on its packaging also in order to attract the consumers. Price: Amul ice cream fairs slight better than the consumers favorite ice-cream. This is obvious as Amul is known for its lower range products. Kwality-walls among the other brands are known for slightly higher prices. Amul has been doing well on this front. Variety: Favorite ice-cream is rated at 3.4 Vis a Vis Amul rated at 2.8 on this parameter. Though Amul offers a wide range of products, but maybe people are not aware about the variety of the Amul ice-creams. Amul needs to create awareness among the consumers on this front. Availability: On the parameter of availability, people rate their favorite ice-cream as approx. 3.4 and Amul as 2.9. Amul has to ensure that it never goes out of stock due to the nature of buying behavior of the product. Awareness about other brands existing in the market: People are well aware about the brands in the market. Among the top 3 brands mentioned by the consumers, Amul and Kwality-walls feature the most among the two. For the 1st preference, Kwality-walls overtake the awareness whereas for the 2nd choice Kwality-walls and Amul stand at an equal rating. This is important from the point of view of Amul as the people who are variety seeking will switch over easily to the other brands if they are not happy with Amul. Among the brands that are well known to the customers, Amul, Kwality-walls and mother dairy are the most sought after brands. Other than these regulars brands, there are other brands such as Vadilal, havmor, Baskin Robbins, creambell, and others which constitute a small share in the market in terms of awareness level. Analysis with taking age, income (demographics) as the distinguishing factors: For analyzing the difference in factors leading to buying behavior due to difference in age, we have already divided the samples into 2 age groups 18-24 and 24-40 years. Frequency of purchase: Following is a chart depicting the total sample of people on the parameter of frequency of purchase divided age wise: It is clearly visible that 18-24 years consume ice-cream more frequently than the people in the age group of 25-40 years. 57% of people in the age group of 25-40 consume ice-cream occasionally which is only 31% in the case of the lower age group. On the other hand, the combined % of people consuming ice-cream on a weekly or daily basis for 24-40 year age group is only 25% as against 48% in case of 18-24 year olds with weekly consumption leading for the same. Factors consuming new ice cream product, brand or flavor: It can be observed from the above table that number of people preferring taste is much higher in case of 18-24 year olds. Also people in the age group of 24-40 years dont consider packaging or cheaper price as a leading factor while considering a new product. This is an important observation as Amul mainly sells on the lower price strategy. If it is offering a lower priced product, it needs to work on packaging as large numbers of people give importance to packaging in this group (also shown in the following chat). However it may or may not work so much on packaging if it is introducing a new product/flavor in the higher end markets. Willingness to buy sugar free ice cream at a higher price: To determine the level of health consciousness of the people and their willingness to buy the ice cream at a higher price if available, the data was collected, representation of which is given below: 70% of the people were not willing to buy the sugar free ice-cream at a higher price. This can be due to 2 factors: always better to ask from the respondents people are less health conscious people are price sensitive The options given to determine the same would not have been exhaustive. Possible the open-ended question wouldnt have been of much use. But yes, it is certainly better to ask from the respondents and due care would be taken next time. To further judge this, we distributed this data age wise to which how many people in which age group are willing to buy the ice-cream at a higher price. The representation of the findings is given below: In case of people in the age 25-40 years, over 42% of the people are willing to buy the sugar free ice cream if available at a higher price. However this falls to 32% In case of the age group 18-24 years. This can be again attributed to 2 factors: People in the lower age group are less health conscious or they are earning less so they are price sensitive or both. People in the higher age group are more health conscious or they are earning more so they can afford higher prices. Miscellaneous remarks about Amul ice creams: (optional in the survey) Amul is my favorite brand but more chocolate varieties are possible using different caramels and nuts. Its like since childhood I have an image that Kwality Walls is the best ice cream. Amul and Mother Dairy are my second best. They should come out with some good advertising campaigns for their ice creams and should really try out the social media to market their brand. It is good, but sometimes some flavors are out of market, especially mango flavor. The Amul ice cream should be readily available and the variety should be more. Also the marketing is very poor we do not see much. Amul seems to be a brand for common men the middle class, very well placed to cater to middle class people the biggest chunk of Indian populationalthough not very popular among the higher class These remarks about Amul ice cream highlight the fact that we have been saying all throughout out analysis. The variety in some products of Amul is not at par with the other brands or the needs of the consumers. The availability is on a lower side due to which some of the samples complained of the brand getting out of stock. Also the level of awareness of the ice creams of Amul among the consumers is very less due to which it suffers a lot. Amul needs to go aggressive on its promotion strategies so that it can expand its market share and perform well. Conclusion: From the above survey, we can conclude that major factors affecting Consumer behavior are Taste, Price, Packaging, Brand Perception and occasion. As Ice-cream is a variety seeking product, therefore the availability of Amul Ice-cream has a major impact on the actual consumption by the consumers and since Amul is very close to the market leader Kwality-walls. It has to take care of availability especially at round the corner stores and super markets where the sales of Ice-cream are maximum. Taste is considered the most important factor in determining the consumer behavior as per the survey. Amul Ice-cream is lagging behind in Taste as per the consumer perception when compared to Market leader. Attitude of the consumer is favorable towards Amul Ice cream and this can be seen through the comparative analysis of different brands in the market. Part of it can be attributed to Amuls brand perception across all the product categories countrywide. There is no significant difference in behavior towards purchasing Ice cream based on gender but the younger age group prefers to eat ice cream more than their older counterparts. Since most of the younger age group also falls in relatively lower income group, this shows the higher consumption trends by low income group in survey.

William Shakespeares Macbeth Essay example -- Shakespeare Witches Mac

The Witches or Weird Sisters play a major role in the brilliant tragedy Macbeth by William Shakespeare. The role of the Weird Sisters represents that equivocal evil in the nature of things which helps to deceive the human will. They are not mere witches although they have some of the powers of witches. Even though they were produced by nature, they share with angels a freedom from limitation of space and time, a power to perceive the causes of things, and to see some distance into human minds (Kermode 1309). The Witches have malicious intentions and prophetic powers that entice Macbeth and captivate his mind. Although they have no power to compel Macbeth, the Witches appeal to Macbeth’s desires, eventually leading him to his tragic end.   Ã‚  Ã‚  Ã‚  Ã‚  The most obvious interpretation of the Witches is to see them as manifestations of evil in the world. They exist to tempt and torment people, to challenge their faith in themselves and their society. The Weird Sisters work on Macbeth by equivocation, that is, by ambiguous promises of some future state. These promises come true, but not in the way that the victim originally believed. The Witches have no power to compel belief, but they can obviously appeal strongly to an already existing inclination to force a person’s will onto events to shape the future to fit deepest desires (Corson 224-229).   Ã‚  Ã‚  Ã‚  Ã‚  At the beginning of Macbeth, there is no interpretation of the meaning of the storm. Dimly the audience is aware of the ongoing war, but Hecate creates an infernal trinity. Lightning, thunder, and rain all whirl into existence the three hideous curses upon humanity, the three Weird Sisters (Walker 146). 1Witch: â€Å"When shall we three meet again? In thunder, lightning, or in rain?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2Witch: When the hurly-burly’s done,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  When the battle’s lost and won.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  3Witch: That will be ere the set of sun.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1Witch: Where the place?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2Witch: Upon the heath.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  3Witch: There to meet with Macbeth.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1Witch: I come, Graymalkin   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2Witch: Paddock calls   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  3Witch:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Anon!   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All: Fair is foul, and foul is fair.† Hover through the fog and filthy air.†(I.i.1-10). These creepers of darkness that guide the Witches invoke the evil that eventually destroys Macbeth. Graymalkin, the night-se... ...er come. â€Å"That will never be,†(IV.i.93), he replies, as the Witches listen and laugh in silence knowing they have defeated Macbeth by encouraging equivocations.   Ã‚  Ã‚  Ã‚  Ã‚  The Witches are gleeful over their victim whose eyeballs have been seared by what has been shown to him. The First Witch says: â€Å"Come, sisters, cheer we up his sprites,/And show the best of our delights:/ I’ll charm the air to give a sound,/While you perform your antic round,/That this great king may kindly say/Our duties did his welcome pay.†(IV.i.125-130). This expresses implicitly all that has been set forth in regard to the relations of the Witches to Macbeth. He is the first to welcome them as guest to his bosom, and they do their duty by him as agents of the devil (Corson 242).   Ã‚  Ã‚  Ã‚  Ã‚  Although the witches have no power to compel Macbeth, they appealed to what he has previously desired, eventually leading him to his tragic end. They have originated nothing within him. They have but harped upon what was already evil and stimulated these thoughts into acts (Corson 242). In his last scene, the Witches urge him on by more flattering equivocations, each turning false, luring Macbeth to an evil end.   Ã‚  Ã‚  Ã‚  Ã‚