Avis Europe Good Corporate Citizens of the Society Essay

Avis Europe Good Corporate Citizens of the Society - Essay Example The company is now enjoying around 16% market share in U.K. The company provides rental stations through three business formats such as corporate locations, agency location and franchise location. The Budget variety, belonging to Avis Europe in March 2003, provides for customers in above 1,000 places within 65 countries. These are contract-based firms with corporate offices in Austria and Switzerland, France and the UK.   Avis Europe aims to be the leading rental car company while maintaining very high ethical standards. Avis works on the Philosophy of ‘Kaizen’ or Continuous Improvement, which they coin by the phrase â€Å"We Try Harder†. A person named Warren Avis founded Avis Europe. He was a war pilot who after being discharged from US war force came out to design his car rental company. He thought of tapping the niche market of Airport Car Rental Service. The first airports the company tapped were Miami and Detroit. The success of the company can be traced from the fact that in about seven years it rose to the second position behind companies like Hertz and Lazard Freres. Keeping in mind the philosophy of continuous improvement their mission is to build a long-term relationship with stakeholders in the business. They also consider customer loyalty as the focus area. According to a survey report prepared by U.S research organization, Avis is one of the top companies from the vi ewpoint of customer loyalty. Retention of customers in a highly competitive market is always a difficult task. Therefore, they are very much focused on this. In terms of their vision, Avis Europe wants to establish themselves as good corporate citizens of the society. Gaining customer loyalty is their prime goal in this respect. They are also adopting many strategies to project themselves to the society as a good & responsible company. They are equally caring about their employees, suppliers, shareholders,  environment community and society.